Vice President of Sales

Overview

Vice President of Sales Jobs in Annapolis, MD at VIVAMEE Hospitality

Vice President of Sales

VIVÂMEE HospitalityLifestyle | Luxury | Experiential Hospitality

Position Summary

VIVÂMEE Hospitality is seeking an exceptional Vice President of Sales to lead, inspire, and elevate the sales organization across our growing portfolio of lifestyle, luxury, golf, resort, wedding, event, culinary, and experiential hospitality assets.

This leader must be more than a sales executive. We are looking for a servant leader, culture carrier, team builder, revenue driver, and brand ambassador who understands that sales in hospitality is not simply transactional — it is relational, emotional, intentional, and sacred.

The Vice President of Sales will be responsible for building, coaching, and scaling a high-performing team of sales professionals who embody the VIVÂMEE virtues of Joy, Humility, and Ministry while consistently delivering exceptional revenue results across weddings, group sales, corporate events, social events, golf outings, memberships, lodging, catering, and property-level revenue opportunities.

This role requires a proven background in luxury hospitality, lifestyle resorts, experiential venues, private clubs, destination properties, weddings, and/or high-touch event sales. The ideal candidate will bring a strong commercial mindset, an ability to develop people, and the leadership presence to help VIVÂMEE continue growing with excellence.

Our Culture

At VIVÂMEE Hospitality, our mission is brought to life through our virtues:

Joy

We find joy in serving others, exceeding expectations, and creating meaningful moments of connection for guests, members, clients, and teammates.

Humility

We recognize the dignity of every teammate and guest. We lead by listening, learning, mentoring, asking for help, forgiving quickly, and understanding that excellence begins when ME becomes WE.

Ministry

We believe our work is a gift of love. Through intentional service, kindness, and hospitality, we have the opportunity to revive the souls of our guests, our communities, and one another.

The Vice President of Sales must lead in a way that protects, strengthens, and multiplies this culture across every sales conversation, team meeting, client experience, and revenue strategy.

Key Responsibilities

Sales Leadership & Strategy

The Vice President of Sales will develop and execute a portfolio-wide sales strategy that drives revenue growth across all VIVÂMEE properties and business segments.

Responsibilities include:

• Lead the overall sales strategy for weddings, social events, corporate groups, golf outings, memberships, catering, lodging, banquets, and experiential packages.
• Create annual, quarterly, monthly, and weekly sales plans aligned with company revenue goals.
• Build clear sales goals by property, department, salesperson, and revenue segment.
• Partner with property leaders, marketing, operations, revenue management, catering, golf, culinary, and finance to maximize every revenue opportunity.
• Identify new business opportunities, market segments, strategic partnerships, and referral channels.
• Strengthen VIVÂMEE’s position as a premier lifestyle and luxury hospitality brand.
• Drive a culture where sales are seen as everyone’s responsibility and every guest interaction is an opportunity to serve, educate, and deepen relationships.

Team Building & Talent Development

This role will be responsible for continuing to build, mentor, and develop a best-in-class sales organization.

Responsibilities include:

• Recruit, hire, onboard, train, and develop high-performing sales professionals.
• Build a sales team that reflects the VIVÂMEE standard of excellence, warmth, professionalism, and servant leadership.
• Create consistent sales training programs focused on luxury service, consultative selling, urgency, follow-up, closing, relationship building, and storytelling.
• Coach sales leaders and sales professionals through regular one-on-one meetings, pipeline reviews, performance reviews, and development plans.
• Establish clear expectations for sales activity, responsiveness, professionalism, client experience, and revenue conversion.
• Develop future sales leaders from within the organization.
• Foster a sales culture rooted in accountability, encouragement, confidence, and care.

Luxury & Lifestyle Guest Experience

The Vice President of Sales must understand how to sell more than space. This role is responsible for helping the team sell experiences, emotion, memories, lifestyle, and belonging.

Responsibilities include:

• Ensure every client interaction reflects a luxury, personalized, high-touch experience.
• Teach the team how to tell the story of each VIVÂMEE property with passion, purpose, and authenticity.
• Elevate site tours, proposals, presentations, follow-up communication, and closing experiences.
• Ensure sales professionals understand the full guest journey from inquiry to event execution.
• Partner with operations to ensure promises made during the sales process are delivered with excellence.
• Build sales strategies around weddings, retreats, golf experiences, culinary events, waterfront experiences, vineyard experiences, wellness, lodging, and destination hospitality.
• Protect the VIVÂMEE brand by ensuring professionalism, responsiveness, warmth, and hospitality are present in every client touchpoint.

Revenue Growth & Performance Management

This leader will be directly responsible for driving measurable revenue growth across the sales organization.

Responsibilities include:

• Own and manage portfolio-wide sales goals and property-level sales performance.
• Monitor sales pace, booking trends, conversion rates, lost business, pipeline health, lead response times, and close ratios.
• Review weekly and monthly sales activity reports with each property.
• Hold sales professionals accountable to defined activity standards and revenue outcomes.
• Create action plans when performance is below goal.
• Identify opportunities to maximize revenue through upselling, packaging, premium experiences, lodging, F&B, golf, memberships, and preferred vendor partnerships.
• Work closely with finance and property leadership to understand profitability, margins, and revenue contribution.
• Support pricing strategy, proposal standards, minimums, and booking guidelines.

Sales Systems, Process & Accountability

The Vice President of Sales will bring structure, consistency, and discipline to the sales process.

Responsibilities include:

• Standardize sales processes across the portfolio while allowing each property’s unique identity to shine.
• Ensure proper use of CRM and sales systems.
• Develop consistent reporting, dashboards, scorecards, and pipeline review processes.
• Establish standards for inquiry response time, follow-up cadence, proposal delivery, contract completion, and deposit collection.
• Improve lead management, handoff processes, and communication between sales, catering, operations, and finance.
• Create clear sales playbooks, scripts, templates, tour standards, and closing tools.
• Ensure all sales professionals are trained on property knowledge, brand standards, client experience, and revenue expectations.

Cross-Functional Leadership

This role must work closely with executive leadership and property leaders to align revenue strategy with operational execution.

Responsibilities include:

• Partner with the Chief Commercial Officer, CEO, CXO, COO, Resort General Managers, Directors of Sales, Catering Leaders, Golf Leaders, Marketing, and Finance.
• Participate in leadership meetings, sales strategy sessions, property reviews, and revenue discussions.
• Serve as a bridge between sales and operations to ensure alignment, communication, and execution.
• Collaborate with marketing to support campaigns, lead generation, wedding marketing, social media, collateral, digital presence, and brand storytelling.
• Help develop property-specific sales plans based on seasonality, market opportunity, property assets, and business needs.
• Represent VIVÂMEE Hospitality with clients, partners, vendors, community leaders, and industry relationships.

Key Performance Indicators

The Vice President of Sales will be measured by both financial performance and cultural leadership.

Revenue & Sales Performance KPIs

• Achievement of portfolio-wide sales revenue goals.
• Achievement of property-level sales goals.
• Wedding sales revenue.
• Group sales revenue.
• Corporate and social event revenue.
• Golf outing revenue.
• Membership sales, where applicable.
• Catering and banquet revenue.
• Lodging revenue connected to group and event business.
• Total booked revenue by month, quarter, and year.
• Pace to budget and pace to prior year.
• Pipeline value and future booking pace.
• Lead conversion percentage.
• Proposal-to-contract conversion rate.
• Inquiry-to-site-tour conversion rate.
• Site-tour-to-booking conversion rate.
• Average event revenue.
• Average wedding revenue.
• Revenue per sales professional.
• Lost business tracking and reduction.
• Upsell revenue generated through enhancements, lodging, golf, F&B, and experiences.

Sales Activity KPIs

• Lead response time.
• Number of outbound sales calls.
• Number of new business development touches.
• Number of completed site tours.
• Number of proposals sent.
• Number of follow-up activities completed.
• Number of contracts issued.
• Number of contracts signed.
• Deposit collection timeliness.
• CRM accuracy and compliance.
• Weekly pipeline review completion.
• Monthly sales scorecard completion.

Leadership & Team Development KPIs

• Successful hiring and retention of sales professionals.
• Completion of onboarding plans for new sales team members.
• Sales training participation and completion.
• Individual development plans for sales professionals.
• Improvement in underperforming sales territories or team members.
• Internal promotions and leadership development.
• Team engagement and culture participation.
• Sales team accountability to standards, deadlines, and performance expectations.
• Quality and consistency of coaching, one-on-ones, and pipeline meetings.

Brand & Guest Experience KPIs

• Client satisfaction scores.
• Wedding and event reviews.
• Guest/member feedback connected to the sales experience.
• Mystery shop or internal sales experience evaluations.
• Proposal quality and brand consistency.
• Site tour experience standards.
• Responsiveness and professionalism of the sales team.
• Alignment between promises made and promises delivered.
• Strength of preferred vendor and community partnerships.

Ideal Candidate Profile

The ideal Vice President of Sales will have:

• Significant leadership experience in luxury hospitality, lifestyle resorts, private clubs, destination venues, hotels, golf resorts, weddings, or experiential hospitality.
• A proven track record of leading multi-property or high-volume sales teams.
• Strong experience in weddings, social catering, corporate groups, events, golf outings, memberships, and premium hospitality experiences.
• Demonstrated success achieving aggressive revenue goals.
• A strong ability to recruit, coach, develop, and retain sales talent.
• A polished, professional, executive presence.
• Excellent communication, presentation, and relationship-building skills.
• Strong understanding of CRM systems, sales reporting, forecasting, pipeline management, and sales process discipline.
• Ability to lead with both accountability and care.
• A passion for hospitality, service, culture, and people.
• A belief that sales is not just closing business — it is serving people well.

Leadership Expectations

The Vice President of Sales must lead by example and demonstrate the following:

• A servant leader’s heart.
• A luxury hospitality mindset.
• A disciplined sales operator’s focus.
• A coach’s commitment to developing people.
• A builder’s ability to create structure and scale.
• A brand ambassador’s passion for storytelling.
• A revenue leader’s accountability for results.
• A culture carrier’s commitment to Joy, Humility, and Ministry.

This leader must be comfortable inspiring the team while also holding the team accountable. They must celebrate wins, address gaps, remove obstacles, create clarity, and ensure the sales organization is moving forward together.

Success in the First 90 Days

First 30 Days

• Learn the VIVÂMEE culture, virtues, properties, leadership structure, sales teams, systems, and current revenue goals.
• Meet with executive leadership, property leaders, sales professionals, catering leaders, marketing, finance, and operations.
• Review current sales pipelines, booking pace, revenue reports, team structure, and CRM usage.
• Evaluate current sales process, proposal standards, tour standards, follow-up cadence, and team accountability.
• Identify immediate revenue opportunities and performance gaps.

First 60 Days

• Create a portfolio-wide sales assessment and action plan.
• Establish consistent weekly sales reporting and pipeline review rhythm.
• Begin coaching sales leaders and sales professionals.
• Identify hiring needs, training needs, and structure improvements.
• Partner with marketing and operations to strengthen lead generation and conversion.
• Launch immediate strategies to improve response time, site tours, proposals, closing, and lost business follow-up.

First 90 Days

• Present a clear sales growth plan for the next 6 to 12 months.
• Implement standardized sales scorecards and KPI dashboards.
• Strengthen accountability across all sales professionals.
• Improve pipeline visibility and forecasting.
• Build a sales training calendar.
• Identify future sales leadership candidates.
• Demonstrate early impact on revenue performance, team confidence, and sales culture.

Position Mission Statement

The mission of the Vice President of Sales is to lead the VIVÂMEE sales organization with excellence, heart, discipline, and purpose — building a team of sales professionals who generate exceptional revenue while creating meaningful experiences that reflect the soul of VIVÂMEE Hospitality.

At VIVÂMEE, we do not simply sell weddings, events, golf outings, rooms, memberships, or experiences.

We invite people into places where they feel seen, valued, loved, and truly Welcome Home.

Job Type: Full-time

Pay: Up to $250,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Annapolis, MD 21402

Title: Vice President of Sales

Company: VIVAMEE Hospitality

Location: Annapolis, MD