Sales Director HR & Payroll

We are seeking a results-driven and strategic sales leader to head up our HR & Payroll sales function across South Africa, the Rest of Africa, and the Middle East within the Medium Business segment. This role is accountable for accelerating new business growth, increasing sales bookings, and consistently delivering against ambitious revenue targets.

You will lead high-performing sales teams, cultivate strong customer and partner relationships, and ensure seamless onboarding of new clients to drive sustainable, long-term growth.

Location – 3 days per week out of our Johannesburg office.

Develop and execute impactful sales strategies, plans, and tactical initiatives to drive revenue growth.

Lead and inspire Sales Managers to generate new business and expand market share.

Optimise pipeline performance through accurate tracking, forecasting, and deal management.

Partner with Product Development to influence enhancements and maintain a competitive edge.

Collaborate closely with Marketing to strengthen lead generation and improve lead quality.

Build, lead, and develop high-performing HR & Payroll sales teams through coaching, training, and performance management.

Deliver on product line revenue targets and ensure consistent quota achievement.

Analyse key performance indicators (KPIs), generate insights, and maintain clear reporting dashboards.

Establish and nurture strong relationships with internal stakeholders and business partners.

Drive operational excellence and ensure efficient, high-quality execution across all sales activities.

Forecast quarterly sales performance to support budgeting and resource planning, presenting insights to the VP of Medium Business.

Stay ahead of market trends and competitor activity to inform strategic direction.

Skills, Experience & Expertise

Degree, diploma, or equivalent qualification (preferably in Finance, Business, or IT).

Minimum of 5 years’ experience in a customer-facing role (sales, pre-sales, or customer service).

Proven track record in sales management and leading successful teams.

Strong analytical, presentation, and demonstration skills.

Ability to manage multiple stakeholders and deliver results within tight deadlines.

High level of professionalism and discretion when handling confidential information.

Excellent written and verbal communication skills in English.

Willingness to travel across regions as required.

Technical / Professional Requirements

Strong working knowledge of Sage 300 People.

Solid understanding of the HR & Payroll industry within South Africa.

Company Benefits

Strong working knowledge of Sage 300 People.

Solid understanding of the HR & Payroll industry within South Africa.

Work away scheme for up to 10 weeks a year

Life Insurance: 2x annual salary covered with the option to flex up cover at own cost up to a maximum of 6X annual salary.

Income Protection: 75% of the monthly risk salary is paid to the colleague in the event of long-term sickness, provided they are unable to perform their duties.

Critical Illness cover: Provides colleague with lump sum payment at critical illness diagnosis.

Funeral Assistance: A benefit payable upon the death of a colleague’s spouse or children, or to a colleague’s dependents in the event of the colleague’s death.

Provident fund: a retirement fund where colleagues have an option to increase contributions of 5% minimum to a maximum of 15% in 2.5% increments.

Medical aid subsidy: Discovery and Bonitas are offered on selected plans, colleagues receive R2,400 pm.

Sage Academy leave: On-going training and professional development + 5 paid days per year to engage in learning opportunities.

15 days annual leave for fixed term colleagues and 20 annual leave days for permanent colleagues. The annual leave entitlement for permanent colleagues will increases with seniority. 30 days sick leave in a 3 year cycle, 6 days of Family responsibility leave and Religious leave combined, and 5 or 10 days of sports leave based on representation.

Paid 5 days yearly to volunteer through our Sage Foundation.

Employee Assistance Program: free, 24/7 short-term counseling, practical support and coaching for you and your family.

Flexible work patterns and hybrid working

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