Overview
Media Intelligence Specialist Jobs in Sandton at Primedia Recruiter
Key purpose of role
The Media Intelligence Specialist is responsible for executing data-led tasks that support media planning, campaign performance tracking, and post-campaign analysis. This role ensures the accuracy, integrity, and timeliness of data used to inform strategic decisions and optimise media investment. By running data reports, interpreting results, and providing actionable insights, the specialist plays a critical role in campaign effectiveness and evidence-based media planning across platforms.
Key performance areas
Data management and report generation:
Accurate data runs from audience measurement systems (e.g., RAMS, FootPrints, Google Analytics, social media platforms, etc.)
Automated and manual reports tailored to campaign needs
Cleaned, validated datasets ready for analysis
Media planning:
Platform selection rationale and audience mapping
Data-informed media plans (radio schedules, digital placements, etc.)
Competitive benchmarking and reach-frequency modelling
Post campaign Analysis:
End-of-campaign reports with clear KPIs, performance summaries, and learnings
Visual dashboards with campaign outcomes across radio and digital
Recommendations for optimisation and future planning
Use of tools: Telmar, Google Analytics, Ad Dynamix.
Insight interpretation and presentation:
Summary insights and strategic takeaways from data
Commentary in reports that links performance to business impact
Support in preparing slides or charts for client-facing presentations
Cross functional collaboration:
Timely responses to insight requests and planning needs
Regular updates to internal stakeholders on data trends
Participation in campaign briefings and feedback sessions
REQUIREMENTS
Minimum required qualification:
Bachelor’s degree in media (masters or honours advantageous), higher diploma in media
Qualifications considered advantageous:
Short courses/certificates in below would be advantageous
Digital communication and media
Brand management
Minimum years of experience:
Minimum of 5 years’ experience in relevant field
Additional role requirements:
Willingness to travel occasionally in support of research projects, team engagements, or industry events.
Sound understanding of market research methodologies, media measurement frameworks, and data analysis principles.
Practical experience in both digital and traditional media platforms with the ability to interpret cross-platform performance.
Familiarity with business operations, workflows, and how data informs commercial decisions.
Media planning and analysis tools:
Telmar suite: Proficient in SurveyTime (including cross-tab functionality), RBP; knowledge of Transmit is advantageous.
Nielsen tools: Arianna Radio PCA, WizzAd.
Digital insight tools: Google Trends, SimilarWeb, HootSuite, Google Analytics (advantageous).
Survey platforms: Experience using SurveyMonkey or equivalent survey tools to gather and interpret audience feedback.
Microsoft office suite: Advanced proficiency in Excel, PowerPoint, Word, and Outlook.
Analytical precision: High attention to detail with the ability to validate data and surface meaningful patterns.
Time management: Deadline-driven and able to manage multiple data tasks or deliverables simultaneously.
Self-Leadership: Self-managed and proactive, demonstrating ownership of deliverables and continuous improvement.
Resilience and pressure handling: Able to perform under pressure, manage tight deadlines, and remain composed in fast-paced environments.
Collaboration and communication: Strong interpersonal skills; a team player who shares insights clearly and diplomatically—even in high-stakes or crisis scenarios.
Professional integrity: Embodies and promotes the values of Primedia Broadcasting (PMB), including accountability, people-centricity, and excellence in execution.
Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to broadcastingcareers@primedia. co.za’ > [email protected] with the Subject Line “ Media Intelligence Specialist ”. The closing date for applications is 25 June 2026.
Title: Media Intelligence Specialist
Company: Primedia Recruiter
Location: Sandton
