Marketing Specialist

• Develop marketing plans based on the marketing strategy per product and audience.
• Effectively implement marketing projects and activities according to the marketing plan to reach the strategic marketing objectives.
• Effectively prepare, design, produce and implement marketing campaigns / projects to reach the audience through appropriate channels including print, digital, online, web and broadcast mediums.
• Prepare all go-to-market messages and material to ensure that the right message is communicated to the market to fulfil the strategic plan.
• Copy writing, editing and proofreading to a determined level to hand over to copy writer for all marketing campaigns including advertising, social media etc.
• Conduct market research to find answers about consumer requirements, habits and trends.
• Liaise with external vendors and stakeholders to execute promotional events and campaigns.
• Analyse, measure and present insights on the success of marketing campaigns / projects and produce reports for stakeholders.
• Brief service providers on project and campaign requirements and ensure delivery within agreed timelines.
• Managing marketing merchandise and collateral.

CLIENT

• Build and maintain relationships with clients and internal and external stakeholders
• Deliver on service level agreements applicable to clients and internal and external stakeholders in order to ensure that client expectations are managed
• Make recommendations to improve client service and fair treatment of clients within area of responsibility
• Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
• Continuously monitor turnaround times and quality standards and resolve issues speedily to enhance client service delivery
• Drive client service delivery goal achievement in line with predefined standards in order to ensure that clients receive appropriate advice and after sales service.
• Manage client query processes and ensure that queries are tracked, accurately resolved and used as a mechanism to improve client service and business processes

PEOPLE

• Build strong relationships through providing specialist know-how and leadership to others, expressing positive expectations.
• Continuously develop own expertise in terms of industry and subject matter development and application thereof in an area of specialisation.
• Positively influence and manage change and offer specialist support where required.
• Contribute to continuous innovation through the development, sharing and implementation of new ideas and involvement of colleagues and staff.
• Participate and contribute to a culture of work centric thinking, productivity, service delivery and quality management.
• Take ownership for driving career development