Overview
Head of AI & Growth Systems Jobs in Home Based at Locale Group
Head of AI & Growth Systems
About Locale Property Group
Locale Property Group is building something rare: a purpose-led collective reshaping how Australians experience home ownership, financial empowerment, and long-term wealth.
We operate across three fast-growing brands:
Locale Homes helps first home buyers build smarter, simplifying the journey across finance, land, and construction.
Locale Wealth empowers Australians to grow wealth through property, backed by proven strategies and deep market expertise.
Locale Financial delivers tailored finance solutions with integrity, always acting in our clients’ best interests.
We are a marketing-led, sales-driven business with a clear ambition to become the most recognised and trusted property group in Australia.
At the core of our growth is how we show up digitally. We tell our story through our platforms, backed by data, driven by performance, and grounded in outcomes. We challenge the status quo, push boundaries, and stay on the cutting edge.
We are relentless in the pursuit of better.
The Role
We are now looking for a Head of AI & Growth Systems to architect the next phase of our business.
This is a high-impact, transformation role responsible for redesigning how Locale operates at scale.
You will sit across the entire group, Homes, Wealth, and Financial, with a mandate to eliminate inefficiency and operational drag, remove duplication across systems, workflows, and customer communication, architect and implement AI-driven systems that unlock scale, and build a connected, intelligent operational backbone that supports rapid growth.
This is not a theoretical or advisory role.
We are looking for someone who builds, implements, and delivers outcomes.
What You’ll OwnAI & Automation Strategy and Execution
Identify high-impact opportunities to deploy AI across marketing, sales, and operations
Implement automation that reduces manual workload and increases speed and accuracy
Stay at the forefront of AI tools and apply them pragmatically to real business problems
Systems Architecture and Integration
Design and own the architecture of our internal systems ecosystem including CRM, marketing platforms, sales tools, and data flows
Ensure all platforms are integrated, aligned, and working as a single source of truth
Eliminate fragmented systems and disconnected workflows
Growth Systems and Scalability
Build scalable systems that support lead generation, nurturing, conversion, and client management
Optimise the full funnel from first touchpoint through to long-term client engagement
Create leverage across teams through smarter systems, not more headcount
Operational Efficiency and Process Optimisation
Conduct deep audits of current workflows to identify inefficiencies, bottlenecks, and wastage
Redesign processes to be lean, repeatable, and scalable
Standardise best practices across all brands where appropriate
Customer Communication and Journey Design
Eliminate duplication, inconsistency, and noise across customer communications
Build intelligent, automated communication flows across email, SMS, CRM, and sales channels
Ensure every interaction is intentional, timely, and aligned with the customer journey
Data, Visibility and Performance
Implement dashboards and reporting systems that provide real-time visibility across the business
Ensure decisions are driven by clean, connected, and actionable data
Continuously optimise systems based on performance insights
What Success Looks Like
A fully connected systems ecosystem across all three brands
Significant reduction in manual processes and operational inefficiencies
Clear, streamlined customer journeys with no duplication or gaps
Faster execution across marketing, sales, and operations
Increased conversion and client experience through smarter systems
A scalable infrastructure that supports aggressive growth targets
Who You Are
You have a strong systems architecture background and understand how to design complex, scalable ecosystems
You have a proven track record of implementing systems that scale businesses, not just maintaining them
You are on the cutting edge of AI, but grounded in practical application and outcomes
You think in systems, flows, and leverage, not tasks
You are both strategic and hands-on, comfortable designing and building
You naturally identify inefficiency and know how to remove it
You thrive in fast-paced, high-growth environments and take ownership
Why This Role Matters
Locale is not trying to incrementally improve. We are building a category-defining business.
To get there, we do not just need more people.
We need intelligent systems, automated workflows, and scalable infrastructure that compound over time.
This role sits at the centre of that transformation.
You will play a critical role in how fast we grow, how efficiently we operate, and how effectively we deliver for our clients.
If the above sounds like you, we’d love to hear from you. Apply now.
Pay: R600 000,00 – R700 000,00 per year
Work Location: Remote
Title: Head of AI & Growth Systems
Company: Locale Group
Location: Home Based
