Overview
Google Ads Specialist (Digital Marketing Expert) Jobs in Cape Town at VA Central LTD
Role Overview
As our Digital Marketing Expert, you will take ownership of our paid advertising ecosystem; including Google Ads and Meta Ads, while supporting broader marketing initiatives such as SEO, website updates, CRM workflows, and campaign strategy. You’ll work closely with our internal marketing team to craft and execute innovative growth strategies that drive measurable ROI and scalable success.
Key Responsibilities
- Build, manage, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting, YouTube)
- Set up, monitor, and allocate budgets across Google and Meta Ads
- Continuously analyze performance data and adjust strategy to maximize ROI
- Develop data-backed growth initiatives across SEO, PPC, and social platforms
- Support marketing team needs including:
- Website updates and landing page optimization
- CRM management and email marketing automation
- Lead generation funnel improvements
- Stay ahead of industry trends and bring fresh ideas to the table
- Collaborate with the team to strengthen overall brand presence and digital performance
Essential experience and skills required:
The ideal candidate is:
- A digital marketing specialist with 3+ years of hands-on experience
- Highly skilled in:
- PPC & Paid Media Strategy
- SEO & Organic Growth
- Social Media Marketing
- Email Marketing & Automation
- CRM Management
- Analytical, ROI-focused, and confident making decisions based on data
- Creative and innovative – always testing new strategies and approaches
- Entrepreneurial-minded, with a talent for spotting online growth opportunities
- Actively engaged in the marketing community and committed to ongoing learning
- Previous experience in Creative Design & Video Editing (with Estate Agency experience or similar)
- Minimum 3 years’ experience
- CapCut, Canva, Adobe Suite experience
- Design experience: Facebook, Instagram, LinkedIn, TikTok
- Well-presented and well-spoken
- Driven, ambitious and self-motivated
Hardware Requirements:
- Own computer or laptop.
- ADSL/ FIBRE internet line.
- Headphones for use with our VOIP phone system.
- Anti-virus installed.
- UPS/Back-up Battery for load shedding – NON-NEGOTIABLE
Working Hours:
Fully Remote (Full-time, 10:00 AM – 6:00 PM US Time)
Job Type: Full-time
Application Question(s):
- Are you comfortable working US Hours? (Eastern Standard Time)
Experience:
- managing Google Ads campaigns: 3 years (Required)
Work Location: Remote
Title: Google Ads Specialist (Digital Marketing Expert)
Company: VA Central LTD
Location: Cape Town
