Overview
Visual Merchandising Manager（Need to travel） Jobs in Nairobi County, Kenya at TWYFORD INTERNATIONAL
Title: Visual Merchandising Manager（Need to travel）
Company: TWYFORD INTERNATIONAL
Location: Nairobi County, Kenya
Key Responsibilities
- Develop and roll out regional visual merchandising standards, seasonal campaigns, and promotional executions across all stores to drive brand consistency and sales performance.
- Partner with Store Development, Design, and Operations teams to align visual merchandising with new store openings, refurbishments, and relocations across multiple African markets.
- Translate marketing and product launch strategies into high-impact in-store displays to maximise sell-through and enhance customer experience.
- Conduct regular store audits and on-site visits across African markets to ensure compliance with visual merchandising standards, identify improvement opportunities, and coach regional and store teams.
- Optimise space and layout strategies to improve turnover per square metre and customer flow, tailored to local market behaviours.
- Monitor local retail trends and competitor activity across Africa to maintain brand relevance and competitive positioning.
- Manage the visual merchandising budget, display materials, and vendor relationships to deliver projects on time and within budget.
- Lead hands-on training and capability development sessions for store and regional teams during regional visits.
Requirements
- Willing and able to travel extensively across multiple African countries to conduct store visits, audits, training and on-site support.
- Diploma or Degree in Visual Merchandising, Retail Design, Marketing, or a related field.
- Minimum 5 years’ professional experience in retail visual merchandising, with at least 3 years in a regional or leadership role.
- Proven track record of driving sales through visual merchandising in a multi-store, multi-market environment.
- Strong cross-functional collaboration, project management, and stakeholder management skills.
- Proficient in Microsoft Office Suite; experience with planogram tools or Adobe Creative Suite is an advantage.
- (Optional) Experience in building materials, home improvement, or fast-moving consumer goods retail.