Overview
Technology Marketing Manager Jobs in Johannesburg Metropolitan Area at Betway Africa
Title: Technology Marketing Manager
Company: Betway Africa
Location: Johannesburg Metropolitan Area
AdTech Specialist
Johannesburg | Full-Time | Permanent
Are you passionate about marketing technology, tracking, attribution, and data-driven growth?
We're looking for a Technical Growth Marketer (AdTech Specialist) to join our Johannesburg team and play a critical role in building and maintaining the technical infrastructure that powers marketing performance across our business.
This role sits at the intersection of marketing, technology, analytics, and growth, ensuring we can accurately track every customer interaction, optimize campaign performance, and scale customer acquisition effectively across multiple digital channels.
What You'll Do
As our Technical Growth Marketer, you'll be responsible for implementing, maintaining, and optimizing the technical foundations that drive marketing success.
Tracking & Attribution
- Implement and manage tracking frameworks across web and mobile platforms.
- Configure and maintain Google Tag Manager (GTM), postbacks, and server-to-server integrations.
- Ensure end-to-end attribution and tracking accuracy across the entire customer journey.
- Validate and troubleshoot tracking implementations to ensure data quality and reliability.
Marketing Platform Integrations
- Integrate and maintain platforms including:
- Google Ads
- Meta
- TikTok
- Apple Search Ads
- Moloco
- Liftoff
- Kayzen
- Other in-app advertising platforms
- Ensure seamless data flow between marketing, analytics, and reporting systems.
- Support onboarding and implementation of new marketing technologies and partners.
Native & Performance Marketing Support
- Manage technical integrations across native advertising platforms such as Taboola and Outbrain.
- Monitor campaign tracking and attribution performance.
- Support paid media teams with performance optimization initiatives.
Analytics & Performance Optimization
- Analyse campaign performance and user journeys.
- Identify opportunities to improve CPA, CPC, ROAS, conversion rates, and customer acquisition efficiency.
- Support experimentation, A/B testing, and conversion rate optimization initiatives.
- Deliver insights that help drive faster and smarter business decisions.
Cross-Functional Collaboration
- Partner closely with Marketing, Product, Engineering, Data, and Analytics teams.
- Act as the technical subject matter expert for marketing integrations and tracking solutions.
- Provide guidance to stakeholders on implementation best practices and measurement strategies.
What We're Looking For
Essential Experience
- Proven experience in technical digital marketing, AdTech, Marketing Operations, or Growth Marketing.
- Hands-on experience with:
- Google Tag Manager (GTM)
- Postbacks
- Server-to-server integrations
- Tracking and attribution frameworks
- Strong understanding of customer journeys, attribution models, and conversion tracking.
- Experience across major marketing platforms such as Google, Meta, and mobile advertising ecosystems.
- Exposure to in-app advertising platforms including Moloco, Apple Search Ads, Kayzen, and Liftoff.
- Experience working with native advertising platforms such as Taboola and Outbrain.
- Strong analytical and problem-solving skills.
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
- Ability to manage multiple projects in a fast-paced environment.
Nice to Have
- Experience within online gaming, sports betting, casino, fintech, e-commerce, or other high-performance digital environments.
- Knowledge of Mobile Measurement Partners (MMPs) and attribution platforms.
- Basic HTML, JavaScript, and tracking script experience.
- Familiarity with experimentation frameworks and conversion rate optimisation (CRO).
- Experience with reporting, visualization, and analytics tools.
- Understanding of gambling regulations and compliance requirements.
- Experience working in customer acquisition and retention-focused businesses.
Who You Are
You are:
✅ Highly analytical and data-driven
✅ Detail-oriented and technically strong
✅ Curious and solutions-focused
✅ Collaborative and able to build strong stakeholder relationships
✅ Comfortable working independently and taking ownership
✅ Adaptable within a fast-moving growth environment
✅ Passionate about optimizing performance through technology and data
Why Join Us?
This is an opportunity to work at the forefront of growth marketing and AdTech, partnering with high-performing teams to build scalable marketing infrastructure that directly impacts customer acquisition and business growth.
If you're excited by tracking, attribution, integrations, analytics, and performance marketing—and enjoy solving complex technical challenges—we'd love to hear from you.