Overview
Technologist Jobs in Tatu City, Kiambu, Kenya at Tatu City
Title: Technologist
Company: Tatu City
Location: Tatu City, Kiambu, Kenya
This fast-paced role entails sales- and marketing-focused systems engineering with a focus on the company's CRM (Salesforce) and business/process automation for the largest real estate development in East Africa.
CRM & Business Automation
- Lead the development and implementation strategy for the Rendeavour CRM
- Integrate marketing campaigns into the CRM
- Analyze buyer behavior from Rendeavour digital platforms
- Implement new CRM software relevant to Rendeavour's business
- Maintain CRM databases
- Overall lead improvement of business efficiency through software engineering
Digital Marketing
- Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns with clear, measurable objectives
- Send a digital marketing report comprising an analysis of the activities and spending by Friday morning
- Update the website with news, events, images and other relevant content weekly
- Planned, executed, and measured experiments and conversion tests on all Tatu City digital platforms
- Identify digital trends and insights and optimize spend and performance based on the insights
- Use Mailchimp and CRM software to distribute the newsletters monthly
- Devise strategies to drive online traffic to the company website
- Improve the usability, design, content and conversion of the company website and reduce bounce rate
- Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements
- Salesforce Certified Platform Developer or Administrator certifications
- Proficiency in Web or App development
- Digital marketing experience
- At least 3 years working in the Salesforce ecosystem