Overview
Social Media Specialist Jobs in Casablanca-Settat, Morocco at Xiaomi Northern Africa
Title: Social Media Specialist
Company: Xiaomi Northern Africa
Location: Casablanca-Settat, Morocco
🧩 Job Overview
We are looking for a local Social Media Specialist to support Xiaomi’s brand and product communication in Morocco.
This role will be responsible for day-to-day operation and planning of Xiaomi’s official social media channels, including Facebook, Instagram, and TikTok, ensuring strong local relevance, execution efficiency, and alignment with brand strategy.
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🔑 Key Responsibilities
1️⃣ Social Media Planning & Calendar Management
– Manage monthly & weekly content calendars for Facebook, Instagram, and TikTok
– Coordinate posting schedules aligned with product launches, campaigns, promotions, and retail activities
– Ensure timely publishing and content accuracy across platforms
2️⃣ Content Strategy & Localization
– Participate in social media content strategy discussions, providing local insights and execution suggestions
– Adapt global / regional content into locally relevant storytelling (language, culture, trends)
– Work with designers, video editors, and agencies to brief and follow up content production
3️⃣ Platform Operation & Optimization
– Manage daily social media operations: posting, basic community interaction, and content moderation
– Monitor content performance (reach, engagement, views, followers growth) and provide simple performance summaries
– Optimize content formats based on platform trends, especially TikTok short-form video trends
4️⃣ Campaign & KOL Support
– Support campaign execution (product launch, store opening, seasonal campaigns, etc.)
– Coordinate with KOL / creator content publishing schedules when needed
– Assist in collecting UGC and campaign content for reposting or reporting
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🎯 Requirements
Must-Have
– strong local cultural understanding
– 0.5-2 years experience in social media operation or digital marketing
– Hands-on experience with Facebook, Instagram, and TikTok
– Strong sense of content rhythm, posting timing, and platform trends
– Ability to manage multiple tasks and follow timelines closely
Language
– Arabic (Moroccan Arabic preferred) – Native or fluent
– French – Working proficiency
– English – Working proficiency (for internal communication)
Nice-to-Have
– Experience working with consumer electronics, lifestyle, retail, or tech brands
– Experience supporting product launches or offline events
– Basic understanding of social media ads or boosting logic
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🧠 Soft Skills
– Proactive and execution-driven
– Strong communication and coordination skills
– Detail-oriented and responsible
– Willing to learn and grow in a fast-paced brand environment
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🌟 What We Offer
– Opportunity to work with a leading global technology brand
– Hands-on exposure to brand marketing, product launches, and retail campaigns
– Fast learning curve and growth potential within regional marketing teams
Salary range
4000-6000 MAD