Overview

SEO and Digital Marketing Specialist Jobs in Cape Town, South Africa at MCI

SEO Marketing Specialist Position Overview

We are seeking an SEO Marketing Specialist to support our digital marketing initiatives through on‑page optimization, content enhancement, and performance analysis. This role focuses on implementing SEO best practices, improving search visibility, and driving organic traffic growth.

Key Responsibilities

  • Conduct keyword research, competitive analysis, and technical SEO audits to identify optimization opportunities.
  • Optimize website pages, metadata, and on‑page elements to improve rankings and search visibility.
  • Assist with link‑building activities and monitor backlink quality.
  • Collaborate with content teams to develop search‑optimized website, blog, and social content.
  • Support content planning through content calendars and keyword frameworks.
  • Monitor SEO KPIs, analyze performance, and create regular reports.
  • Identify trends, gaps, and opportunities using analytics tools.
  • Stay current with SEO best practices, algorithm updates, and industry trends.

Candidate Qualifications

All positive, and driven applicants are encouraged to apply. The ideal candidate is highly motivated and dedicated, and should possess the following qualifications:

  • Associate degree, certification, or equivalent experience in Marketing, Communications, Digital Media, or a related field.
  • Hands‑on experience with SEO or digital marketing.
  • Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar.
  • Strong analytical, communication, and writing skills.
  • Ability to multitask and collaborate cross‑functionally.

Nice‑to‑Have

  • Experience with CMS platforms (Word Press, Webflow, Shopify).
  • Familiarity with basic HTML/CSS for on‑page fixes.
  • Working knowledge of Google Analytics and GA4.
  • Understanding of how SEO integrates with broader digital marketing channels.
  • Experience with social media content optimization.
  • Knowledge of local SEO, schema markup, or technical SEO basics.

Compensation & Benefits

  • Annual Leave:
    Paid time off for rest, recharge, or personal matters.
  • Health Benefits:

    After probation, eligibility for Medical Insurance covering general practitioners, chronic medication, basic dental and optical care, and emergency services.

  • Career Growth:
    Internal promotions and clear advancement pathways across departments.
  • Paid Training:
    Skill development while earning a salary.
  • Positive Work Environment:
    Collaborative, team‑oriented culture that values engagement and support.
  • Casual Dress Code:
    Relaxed dress policy for comfortable work.

Conditions of Employment

  • Must be authorized to work in the country where the job is based.
  • Must submit up to a Level II background and/or security investigation with a fingerprint; job offers are contingent on results.
  • Must submit to a drug screening; job offers are contingent on results.

Physical Requirements

The job operates in a professional office environment. While performing the duties of this job, the employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee may occasionally be required to move about the office, reach in any direction, raise or lower objects, hold objects, and move or exert force up to 40 pounds.

Reasonable

Accommodation

Consistent with the Americans with Disabilities Act (ADA), it is the policy of MCI and its affiliates to provide reasonable accommodations when requested by a qualified applicant or employee with a disability unless such accommodations would cause undue hardship. The accommodation policy applies to all aspects of employment. If reasonable accommodations are needed, please contact Human Resources.

Diversity and Equality

At MCI and its subsidiaries, we embrace differences and believe diversity benefits our employees, company, customers, and community. All aspects of employment at MCI are based solely on a person’s merit and qualifications. MCI maintains a work environment free from discrimination, where employees are treated with dignity and respect. MCI does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status,…

Title: SEO and Digital Marketing Specialist

Company: MCI

Location: Cape Town, South Africa

Category:

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