Overview
Senior Marketing Specialist – Campaign Management Jobs in City of Cape Town, Western Cape, South Africa at Woolworths Financial Services
Title: Senior Marketing Specialist – Campaign Management
Company: Woolworths Financial Services
Location: City of Cape Town, Western Cape, South Africa
About Us
Woolworths Financial Services, or WFS as it is better known, is a Joint Venture with Absa Bank, that supports the Woolworths retail business by providing in-store credit in the form of the Woolworths Store Card and offering value-added services including credit cards, personal loans and short-term insurance as well as life insurance linked to other products.
MAIN PURPOSE
To plan, develop, execute, and manage high-quality, cost-effective marketing campaigns and communications for Woolworths Financial Services (WFS). Continually seek to improve the efficiency and effectiveness of WFS Marketing. Ensure a consistent approach to the implementation of the marketing campaigns across WFS.
KEY RESPONSIBILITES
Marketing Campaign Development and Management
- Develop effective marketing communications in achieving their marketing objectives.
- Plan and execute marketing campaigns that align with business and project objectives, utilizing channels such as direct marketing (email, SMS & In app), Digital (social media, search and display advertising), traditional media (radio, print) and any other support channels (internal and external).Planning: Develop integrated campaign plans (objective, CVP, audience/segment, proposition, channel mix, customer journey, timing, budget, and measurement approach) and translate them into clear workbacks and delivery milestones.
- Campaign briefing & scoping: Translate business objectives into a clear campaign brief
- Analytics & Reporting: Monitor and analyse KPIs to measure campaign performance, identify trends, and provide actionable insights for optimization and improvement.
- Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and proactively recommend innovative strategies to drive business growth.
- Develop and execute marketing journeys, messaging, creative execution, best practice for marketing campaigns.
- Seek continual improvement in marketing communication quality by ensuring campaigns are regularly reviewed and learning implemented.
- Work with rest of business and marketing team to develop and execute campaigns.
- Project mange the campaign execution and project updates to achieve performance.
Campaign Governance
- Campaign Management: Develop and manage campaign timelines, ensuring that all tasks are completed on schedule and within budget.
- Ensuring marketing communications are product aligned, message on brand, and adhere to all regulatory & budgetary requirements & considerations.
- Effective allocation, monitoring, and control of the campaign budget.
- Manage the impact of all communication messages to the entire customer base – awareness of reputational risk.
Relationship and Stakeholder Management
- Develop relationships with key colleagues and stakeholders across Woolworths, WFS and other business units to ensure customer focus and campaigns that meet business requirements.
Continuous Improvement and Synergies
- Build campaign expertise that can be applied across WFS products.
- Work with colleagues across Marketing (and other business units)to integrate and align communications plans and key messages.
Supplier Management
- Manage supplier relationships in accordance with SLA's.
- Ensure quality and cost effectiveness.
KEY COMPETENCIES
TECHNICAL COMPETENCIES
- Segment Knowledge
- Advertising and Marketing
- Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud)
- SA Marketing Environment (Regulatory, Best Practice)
- Modern Marketing Techniques
- Financial Services
QUALIFICATIONS
- Relevant 3-year marketing degree or diploma
EXPERIENCE REQUIRED
- 5+ years’ experience in developing and delivering world class marketing communications campaigns, Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud).
ADDITIONAL REQUIREMENTS
- Detailed knowledge and experience of Direct Marketing and Campaign Management across multiple routes to market.
- Strong communication skills, written and verbal.
- Proven stakeholder management expertise, including influencing senior stakeholders.
- Evidence of managing internal and external partnership agencies.
Woolworths Financial Services is a proud South African brand, who is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions.