Overview
Senior Marketing Manager Jobs in Cape Town, South Africa at Make it Good
Location: Johannesburg (Benmore) or Cape Town (shared workspace planned in Salt River area)
Work model: Hybrid (3 days in-office)
Salary: R75 000 – R120 000 (negotiable for the right person)
Why you’d want to work here..
- Early-stage, high-ownership environment where you can genuinely shape the brand and the go-to-market engine
- Backed by private equity with strong telecoms expertise — real runway, not just hype
- Work that sits at the intersection of telecoms, fintech, and consumer credit (variety + complexity in the best way)
- A scrappy, problem-solving culture where initiative matters more than job titles
- You’ll work closely with product and commercial teams and see your work translate into real revenue outcomes
About our client..
Our client is an early-stage fintech operating in the credit + telecommunications space, built to help more consumers access devices and connectivity in a responsible, affordability-led way. They partner closely with mobile operators and sit inside retail channels — and they’re now looking for a Senior Marketing Manager to build and run a dual-sided marketing strategy across both partner (B2B) and consumer (B2C) worlds.
What the job involves..
- Building and executing a dual-sided marketing strategy across B2B and B2C
- Owning product packaging, positioning, and go-to-market strategy (end-to-end)
- Developing the B2B marketing strategy and partner positioning (MNOs, retail groups, distribution partners)
- Creating sales enablement materials (pitch decks, one-pagers, case studies, commercial narratives)
- Translating complex products into clear, compelling value propositions
- Developing and executing the B2C strategy to drive acquisition across digital, retail/in-store, and partnerships
- Owning performance marketing with a strong focus on CAC, conversion, and ROI
- Building lifecycle marketing (onboarding, engagement, retention, upsell)
- Designing channel and retail marketing that actually converts in-store
- Owning the overall brand narrative and ensuring consistency across websites, campaigns, sales material, and product messaging
- Moving fast from idea → execution → iteration, and reporting on performance
- Managing agencies/external partners when needed
What you need to be considered..
- 6+ years’ marketing experience (fintech, telco, retail, or high-growth environments preferred)
- Proven B2B marketing experience (enterprise positioning, partnerships, sales enablement)
- Proven B2C marketing experience (performance, brand, growth)
- Strong product marketing and GTM execution experience
- Commercial thinking: pricing, positioning, and unit economics makes sense to you
- Comfort operating across strategy and execution (this is hands-on)
- Ability to simplify complex products into messaging that sells
- A structured, detail-driven approach, with clear communication
Bonus points if you..
- Have retail/channel-driven marketing experience (or have built campaigns designed for in-store conversion)
- Thrive in a true startup environment (low structure, high ownership, lots of momentum)
- Have worked closely with product and commercial teams to refine offerings based on market feedback
- Love building from zero — and can prove it with real examples of GTM wins
Title: Senior Marketing Manager
Company: Make it Good
Location: Cape Town, South Africa
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