Overview
Senior Manager: Paid Media – GMCA Jobs in Johannesburg, South Africa at Absa Bank
## Senior Manager:
Paid Media – GMCAApplyremote type:
Hybrid locations:
Johannesburg time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
May 18, 2026 (6 days left to apply) job requisition :
R-###
** Empowering Africa’s tomorrow, together…one story at a time.
** With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
** Job Summary
** Within the specialist role of Senior Manager:
Paid Media you will manage the overall paid channel strategy across segments within the group with a focus on Brand, Sponsor ships and Corporate Citizenship whilst supporting the Executive:
Digital Marketing & Media in laying down overall Enterprise Wide Integrated Paid Channel Strategy and principles thereof. The paid media space includes paid ATL (traditional/offline) and paid digital (online) channels. You will be tasked to development and deploy of the overall paid media strategy (aligned to Digital Marketing Strategy) across the group, inclusive of African Regions, whilst acting as a support for technical paid media expertise.
Working in partnership with segments/clusters and media agency partner, you will be tasked to develop and deploy an integrated channel strategy across ATL and digital with consumer channel consumption at the core of all recommendations.
** Job Description**
* ** Paid Media Strategy/Paid Integrated Channel Strategy**:
Develop and execute comprehensive group paid media strategy & complementary segment/cluster media strategies to support marketing objectives and drive revenue growth
* ** Overall paid media budget and activity management
** including clashing and optimization
* ** Paid Media Process:
** Development and implementation of paid media process aligned to overall campaign management process
* ** Paid Media Campaign management & implementation
** across segments/clusters partnering with paid media agency partners and supporting agency partners. Overall management of paid media agency and performance thereof
* ** Collaborative & Integrated Approach:
** Work closely with cross-functional teams including marketing, analytics, creative, and web development to align paid media efforts with overall marketing objectives and ensure a cohesive customer journey. Developing principles for increased and improved ways of working between segments/clusters and agency partners, driving integration and collaboration
* ** Media Efficiency, Savings and additional value:
** Group media owner commitments and deals including savings and added value inclusive of tracking and reporting. This also includes alignment and value enrichments with Corporate Communications, additional added value from media owner partnerships and increased share of voice whilst Leveraging paid media spend into the earned media space
* ** Developing deeper and valuable partnerships
** with media owners and publishers across online & offline channels/platforms. Media owner and platform relationship management
* ** Audience Targeting:
** Conduct research and utilize audience insights to identify target segments for each campaign. Develop tailored messaging and targeting strategies to reach and engage the desired audience.
* ** Collaborate with the creative teams (online & offline)
** to develop compelling ad creatives that align with the brand’s messaging and marketing objectives. Continuously optimise ad performance by conducting A/B tests, refining targeting parameters, and implementing best practices.
* ** Performance Tracking and Reporting:
** Monitor and analyse key performance indicators (KPIs) for paid media campaigns, providing regular reports on campaign performance, insights, and recommendations for improvement and optimisation. Measurement and data analytics on channel performance and optimisation across all paid media channels and segments/clusters within the group
* ** Conversion Rate Optimization (CRO):
** Collaborate with the digital marketing & digital channels development teams to optimize landing pages and user journeys to
** improve conversion rates and overall campaign performance**
* ** Remarketing and Retargeting:
** Develop strategies for remarketing and retargeting campaigns to maximise conversions and nurture
* ** Stay Abreast of Industry Trends & shifting media landscape:
** Stay updated on the latest trends, tools, and best practices in paid media advertising. Continuously explore new opportunities and emerging platforms to drive innovation and maintain a competitive edge. First to market paid media innovation in shifting media landscape across ATL and digital channels
* ** Competitor Analysis & Benchmarking:
** Conduct regular competitive analysis to benchmark performance, identify opportunities, and adjust strategies accordingly. This is inclusive of Category Paid Media Benchmarking across all channels and…
Title: Senior Manager: Paid Media – GMCA
Company: Absa Bank
Location: Johannesburg, South Africa
Category: