Senior Manager: Demand Marketing

Overview

Senior Manager: Demand Marketing Jobs in Cape Town, South Africa at Old Mutual

Description

The Senior Manager:
Demand Marketing is the lead who owns and operates the entire Growth Generation & Marketing capability for Digital Channels & Rewards. This role is the translation layer between Business Owner commercial objectives and marketing execution — converting Rewards and Digital Channels targets into integrated marketing strategies, campaign plans, and measurable outcomes across acquisition, engagement, retention, brand, and demand orchestration.
The Senior Manager carries dual accountability: commercial performance (delivering members acquired, activation rates, engagement metrics, and marketing ROI against Business Owner targets) and team capability (building and leading a high-performing marketing team structured around JTBD-aligned roles that can scale across two Business Owners without cannibalisation or resource conflict). This is a working leadership role — the Senior Manager sets strategy, leads the team, and personally owns the Business Owner interface for marketing performance, but also gets into the detail on campaign strategy, channel mix decisions, and spend optimisation when the complexity demands it.
The role operates within the tight-and-loose governance model: the Senior Manager owns marketing strategy, campaign planning, channel execution, and creative direction (tight), while Business Owners own commercial targets, proposition strategy, and use case prioritisation (loose). The Senior Manager is accountable for translating BO objectives into marketing plans and reporting back on performance with a commercial narrative — not for setting the commercial objectives themselves.
The Senior Manager also serves as the primary coordination point between Demand Marketing and the other Product owners & lead pillars within the function: AI Personalisation Products, Data & Insights COE, Data Engineering, and Data Architecture. Marketing execution depends on outputs from all four — segmentation data, personalisation engine recommendations, campaign analytics, and data pipeline reliability — and the Senior Manager must actively manage these internal dependencies to ensure the marketing machine runs.

Key Responsibilities

Marketing Strategy & Commercial Planning

Own and develop the overarching Demand Marketing strategy for GRiD, translating Rewards and Digital Channels Business Owner objectives into integrated annual and quarterly marketing plans.

Define the channel strategy and budget allocation across paid search, paid social, display/programmatic, organic/SEO, lifecycle/CRM, adviser, and brand channels — optimising the mix for maximum commercial impact within budget constraints.

Develop and maintain an integrated annual marketing calendar spanning Rewards and Digital Platform, aligned to retail events,fiscal/regulatory events (Budget Speech, tax year-end), product launches, and adviser cycles.

Set campaign-level targets (CAC, ROAS, conversion rate, activation rate, retention rate) in alignment with Business Owner commercial objectives, and hold the team accountable for delivery.

Lead quarterly marketing planning sessions with the Rewards BO and Digital Channels BO, presenting proposed plans, trade-off options, and resource allocation recommendations.

Identify and prioritise cross-promotion opportunities between Rewards and Digital Platform to maximise incremental value without cannibalisation.

Define the marketing investment case: justify budget requests with projected ROI, build the commercial narrative for marketing spend, and present to Finance and the Executive.

Team Leadership & Capability Building

Lead, develop, and performance-manage the Demand Marketing team of 8 direct reports across acquisition, retention, digital growth, campaign operations, creative production, content, and design.

Build a high-performing team culture centred on commercial accountability, data-driven decision-making, creative excellence, and pace of execution.

Ensure the team operates as an integrated unit:
Rewards acquisition, Digital acquisition, retention, and brand are separate Lead accountabilities, but the Senior Manager ensures they function as a coordinated engine rather than four siloed…

Title: Senior Manager: Demand Marketing

Company: Old Mutual

Location: Cape Town, South Africa

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