Overview

Senior Email/SMS Strategist Jobs in South Africa at Kracked Retention

Title: Senior Email/SMS Strategist

Company: Kracked Retention

Location: South Africa

We run email and SMS lifecycle programs for 65+ DTC brands, primarily on Klaviyo and Shopify. Our specialty is health, wellness, and supplements: high-LTV, subscription-heavy categories where retention is the difference between a profitable brand and one burning cash on paid acquisition.

We measure ourselves on 1-day click attribution and durable deliverability, not vanity opens. The team is small, opinionated, and built around senior operators.

We're also building our internal AI-powered retention platform. You won't be expected to code, but you will help shape this OS as it grows internally.

Role details

  • Location: Remote, South Africa-based
  • Engagement: Independent contractor, long-term
  • Hours: EST overlap required
  • Compensation: $3,500 to $5,000 USD per month, calibrated by experience

About the role

You own retention strategy for 8 to 10 brands within a pod. Specifically:

  • Quarterly strategic plans per brand (flow architecture, campaign calendar, segmentation logic)
  • Klaviyo account audits and optimization (deliverability, list health, flow performance)
  • Campaign briefs delivered to designers and copy team
  • Performance reporting tied to 1-day click attribution, not vanity metrics
  • Weekly client calls, async client communication in Slack and our internal OS
  • A/B test roadmap and contribution to our internal learnings library
  • Onboarding new brands into the Kracked system

Required

  • 3+ years hands-on Klaviyo experience in an agency or in-house DTC setting
  • Proven ownership of multiple brands simultaneously (4+ at once minimum)
  • Strong Shopify understanding, including subscription apps, customer tags, product feeds
  • Comfort reading Klaviyo attribution data, building client-ready reports, and defending recommendations on calls
  • Ability to work EST overlap and communicate async in Slack
  • Strong written English. This is a senior client-facing role.

Nice to have

  • Health, wellness, or supplements category experience
  • Skio, Recharge, or Stay AI subscription platform knowledge
  • BIMI, DMARC, and deliverability tooling experience
  • Klaviyo SMS or Klaviyo CDP experience
  • Loyalty program experience (Smile, Yotpo, LoyaltyLion)

We would love to learn more about (Answer when you apply):

  1. How many brands have you owned strategy for simultaneously, and what's the most you've handled at peak?
  2. On a 1 to 10 scale, rate yourself on each: Klaviyo flow architecture / Reading attribution data and reporting / Deliverability troubleshooting (DMARC, IP warming, sender reputation) / Client communication on hard calls.
  3. What's the most measurable retention win you've personally owned? One paragraph with specific numbers.
  4. Have you worked on health, wellness, or supplements brands? Subscription brands specifically?

Apply

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