Overview
Senior Director, Marketing Flavours, SA Jobs in Johannesburg, South Africa at Coca Cola
Description
:
Regional Marketing Lead, Africa — Flavours
Function:Marketing
Reports to:Franchise Marketing Lead
Location:South Africa
Team Size:~15–30 total;
Travel:Regional travel as required
Role Purpose
The Africa Marketing Lead for
Flavours (Sparkling (Schweppes& Local Jewels)is accountable for
end-to-end marketing performance
—strengthening brand equity, leading portfolio & PPA strategy, accelerating
innovation and renovation
(formats,Flavors,zero sugar mixes), orchestrating
precision IMX
, and building capabilities that deliver
balanced, sustainable growth
across diverse African markets. The bundling of the Brands will be decided by the Marketing Lead (Schweppes + LJ is for reference)
Operating within an integrated
Operating Unit (OU) ↔ Market
model, you will translate OU strategies and platforms into
locally resonant, scalable executions
—combining
local intimacy
with
system scale
and
flywheel execution
with clear accountability for
impact and ROI
.
Scope & Impact
Serve as the
Marketing Lead
for Flavours in the country/region—accountable for
brand growth
,
innovation pipeline delivery
,
capability building
, and
system alignment
with bottlers, customers, and external partners.
Lead
Annual Business Plan (ABP)portfolio choices and calendar for Flavours; influence OU
Long-range
Plans (LRPs)to reflect
Africa specific opportunities (affordability tiers, RGB & PET mix,returnable, teen & youth recruitment, refreshment/entertainment occasions, digital commerce).
Own
E2E local brand and innovation plans
for Flavours (e.g.,lemonime, orange, ginger, tonic/mixers;zero sugar variants;limited time offers; festive/seasonal; new pack sizes) including
flywheel execution
and
performance tracking
.
Drive local
IMX
in line with OU standards—media, content, Studio X, digital, social, influencers, assets, labels—with
data led precision
and
creative effectiveness
.
Ensurein market/OUmarket
orchestration, prioritization, and backlog
management to deliver focus, speed, and learning loops.
Deploy and scale marketing capabilities
and ways of working across insights, performance marketing, and commercialization.
Key Responsibilities
1) Brand & Portfolio Leadership (Flavours)
Translate OU strategies into
locally resonant brand plans
for Sprite, Fanta,Schweppes and other local Flavours (as applicable), with sharp
recruitment
and
occasion design
(e.g., everyday refreshment, socializing, entertainment, food pairing, mixology).
Lead
Portfolio &Price Pack Architecture (PPA)to win by channel and mission (traditional trade, modern trade, awayfromhome, night economy, digital commerce) with
affordability
,
RGB/PET/can
mix, and
promo guardrails
.
Steward
distinctive brand assets
(colour,flavour, tonality, visual worlds) with consistent yet
culturally relevant
executions (music, street culture, festivals, gaming, creators).
2) ABP, Innovation & Renovation
Lead ABP for Flavours:
portfolio choices
,
investment allocation
,
innovation/renovation pipeline
, and
commercial calendar
.
Deliver
E2E innovation
(concept → formulation → packaging → commercialization → OTIF), including
zero/no sugar
variants,flavour rotations, seasonal LTOs, and
returnable packaging
opportunities.
Partner with OU to shape
LRP
: scale winning platforms across markets, codify playbooks, and deriskhigh potential bets via testandlearn.
3) Consumer & Shopper Insights / Analytics
Build aFlavours focused
consumer/shopper learning agenda
: brand tracking, panel/syndicated data, social listening, creator trend signals, retail execution analytics, and
first partydata
growth.
Turn insights into
growth hypotheses
, A/B tests, media and creative optimizations, and
performance marketing
flywheels.
4) IMX & Precision Marketing
Orchestrate
IMX
across paid/owned/earned with strong
Mobile First
creative,
retailer media
activations, sampling/live experiences, and
creator ecosystems
via Studio X.
Optimize
reach quality
,
creative effectiveness
, and
incremental ROI
; uphold
brand safety
, responsible marketing, and compliant claims/labels per market.
5) System & Customer Leadership
Align with
bottling partners
on portfolio strategy, capability building, execution routines, and joint scorecards.
Coown
joint value creation
with key customers: category leadership, shopper marketing, seasonal/event activation, and
sellingof…
Title: Senior Director, Marketing Flavours, SA
Company: Coca Cola
Location: Johannesburg, South Africa
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