Overview
Senior Digital Marketing Specialist Jobs in Giza, Al Jizah, Egypt at Talaat Moustafa Group
Title: Senior Digital Marketing Specialist
Company: Talaat Moustafa Group
Location: Giza, Al Jizah, Egypt
Job Description:
- Spearhead the creation and management of link building, content marketing, and social media strategies tailored specifically to the real estate sector.
- Develop and implement SEO, Social Media, and PPC strategies to increase visibility and drive targeted traffic to our properties and projects.
- Innovate and refine marketing platforms and strategies, leveraging your expertise to effectively engage with our target audience and drive conversions.
- Create compelling online content, including captivating property descriptions, immersive virtual tours, videos, graphics, and blogs. Analyze content performance to optimize strategies and maximize engagement.
- Forecast the growth and ROI of marketing campaigns while overseeing email and social media initiatives to nurture leads and maintain client relationships.
- Collaborate with third-party vendors, such as graphic designers, web designers, and videographers, to create unique and engaging content that showcases our properties in the best light.
- Utilize tools such as Google Analytics, Google AdWords, and other relevant platforms to track performance, refine strategies, and drive results.
- Lead project development and team management processes, ensuring tasks are delegated effectively and deadlines are met within budget constraints.
- Stay ahead of emerging real estate marketing trends, digital technologies, and industry best practices, integrating new insights into our campaigns to maintain a competitive edge.
- Set up and optimize Google AdWords campaigns, conduct advanced keyword research, and closely monitor competitors' strategies.
- Generate comprehensive monthly reports on the performance of TMG's marketing campaigns, providing valuable insights and recommendations for optimization.
- Collaborate closely with Marketing and Sales teams to ensure brand consistency across all digital channels and maximize the impact of our marketing efforts.
Qualifications:
- Bachelor's degree in marketing or a relevant field.
- 3-5 years of experience in digital marketing or a related field.
- Basic understanding of digital marketing concepts and eagerness to learn best practices, with a focus on driving results within the real estate sector.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Real Estate Experience is a MUST