Overview
Senior Content Strategist; FTC Jobs in Milnerton, South Africa at Collinson
Position: Senior Content Strategist (6 months FTC)
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, Easy Jet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of job
As a Senior Content Strategist, you will own the development and execution of transformative, high-impact content strategies that drive engagement, conversions, and brand growth across all digital and offline channels. Partnering closely with executive leadership, product, marketing, and creative teams, you will shape the company’s content direction, ensuring alignment with overarching business objectives and strategic priorities. In this elevated role, you will champion innovation, maintain a cohesive and compelling brand voice, and act as a thought leader in leveraging content to influence consumer behaviour within the travel industry.
This position demands visionary thinking, advanced leadership capabilities, and a proven track record of delivering measurable impact through content marketing.
Key Responsibilities
- Develop and own the global content strategy, aligning it with business goals and brand vision.
- Act as a key advisor to senior leadership, influencing enterprise-wide strategies.
- Drive innovation by implementing emerging technologies and best practices in content creation and distribution.
- Oversee the planning, creation, distribution, and governance of content across all platforms (digital and offline).
- Ensure the content ecosystem delivers seamless and personalized customer experiences.
- Establish scalable processes for content development, localization, and distribution.
- Build, mentor, and lead high-performing content teams, fostering collaboration and accountability.
- Identify skill gaps and provide professional development opportunities for team growth.
- Develop advanced frameworks for measuring content performance and tying metrics to ROI and strategic outcomes.
- Leverage data insights to refine content strategies and improve KPIs like engagement and conversion rates.
- Present performance analyses and strategic recommendations to senior leadership.
- Champion the use of AI and cutting-edge tools to enhance personalization and content delivery.
- Drive initiatives to optimize customer journey touchpoints and increase engagement.
- Lead creative ideation sessions to establish the brand as an industry thought leader.
- Build strong cross-functional relationships to ensure alignment with Marketing, Product, Sales, and other teams.
- Manage relationships with external agencies, freelancers, and partners for consistent brand messaging.
- Establish governance frameworks to ensure compliance with legal, regulatory, and brand standards.
- Monitor and mitigate risks…
Title: Senior Content Strategist; FTC
Company: Collinson
Location: Milnerton, South Africa
Category: