Overview
Sales & Marketing Manager (Luxury Fashion Accessories) Jobs in Lagos, Lagos State, Nigeria at TWPC HR Services
Title: Sales & Marketing Manager (Luxury Fashion Accessories)
Company: TWPC HR Services
Location: Lagos, Lagos State, Nigeria
Sales & Marketing Manager
Company: Luxury Fashion Accessories
Employment Type: Full- Time (Onsite)
Role Overview
Our client, a luxury fashion accessories brand, is seeking an experienced Sales & Marketing Manager with a strong background in the luxury or premium fashion space. This role drives revenue growth, strengthens brand positioning, and delivers high-impact marketing initiatives for a discerning customer base.
Key Responsibilities
Sales Strategy & Revenue Growth
- Develop and execute sales strategies tailored to the luxury retail market
- Drive revenue growth through high-value client acquisition and retention
- Build and manage relationships with VIP clients, key accounts, and retail partners
- Identify new market opportunities within the premium/luxury segment
Brand Positioning & Marketing Execution
- Develop and implement marketing strategies that reflect the brand’s luxury identity
- Lead campaigns across digital platforms, influencer collaborations, events, and activations
- Ensure brand consistency and premium storytelling across all touchpoints
- Collaborate with product teams on launches, collections, and seasonal campaigns
Team Leadership & Performance Management
- Lead and manage the sales and marketing team to achieve set targets
- Monitor KPIs, track performance, and drive accountability
- Coach and develop team members to deliver exceptional customer experiences
Market Intelligence & Insights
- Analyse luxury market trends, customer behaviour, and competitor activity
- Leverage insights to refine pricing, positioning, and campaign strategies
Planning & Budget Management
- Develop sales forecasts and marketing plans aligned with business goals
- Manage budgets effectively to maximise ROI while maintaining brand standards
Requirements & Qualifications
- Mandatory: Proven experience in the luxury fashion, premium retail, or fashion accessories industry
- Strong track record in sales strategy and marketing execution within a luxury context
- Experience managing high-value clients and delivering premium customer experiences
- Excellent leadership, communication, and negotiation skills
- Strong understanding of brand positioning, storytelling, and consumer behaviour in luxury markets
- Proficiency in CRM tools and Microsoft Office Suite
- Bachelor’s degree in Marketing, Business Administration, or related field
Ideal Candidate Profile
- Deep understanding of the luxury consumer mindset
- Strong commercial acumen with a refined sense of brand and aesthetics
- Ability to balance creativity with revenue-driven execution
- Confident, polished, and capable of representing a premium brand