Sales Manager – Events & Travel Trade

Benguela Cove Lagoon Wine Estate | Hermanus or Bellville, Western Cape

About Benguela Cove

Ranked in the Top 100 World’s Best Vineyards in both 2023 and 2024, Benguela Cove Lagoon Wine Estate is one of South Africa’s most iconic wine and hospitality destinations — offering weddings, conferencing, villa stays, wine experiences, and curated travel packages on the shores of Bot River Lagoon, Walker Bay.

The Role

A 360° sales position owning all commercial revenue channels — weddings, MICE and conferencing, villa accommodation, travel trade, and leisure tourism packages. You will manage your pipeline end-to-end, follow up every lead, and be the primary relationship-builder between Benguela Cove and the national and international travel trade.

This role suits someone who creates their own momentum and needs no hand-holding.

Responsibilities

• Own and manage the full sales pipeline with CRM discipline — every lead tracked and followed up
• Build and manage relationships with national and international travel agents, inbound operators, and DMCs
• Create, price, and quote bespoke travel packages; host agent FAM visits and site inspections
• Represent Benguela Cove at national and international trade shows
• Drive wedding, conference, and villa enquiries from first contact to signed contract
• Report pipeline and revenue forecasts directly to ownership

Requirements

• 5+ years’ sales experience in hospitality, travel, tourism, or luxury events
• Proven track record of hitting revenue targets in a comparable role
• Existing travel trade relationships — national and/or international
• Disciplined pipeline manager; confident producing proposals and quotes independently
• Valid driver’s licence and own transport
• Wine estate, boutique hotel, or destination venue experience advantageous

How to Apply

Send your CV and a brief note covering your most comparable role, the trade relationships you bring, and your strongest sales achievement in hospitality or travel.