Sales & Demand Creation Consultant

Job Advert Summary

PG Bison is a proudly South African manufacturer of world-class engineered wood products. As part of our commitment to empowering small and emerging businesses, we are looking for a dynamic and passionate Sales and Demand Creation Consultant to drive demand creation strategies, engage architects, designers, kitchen manufacturers, and driving product specifications on key projects.

Why Join PG Bison?

At PG Bison, we’re more than just a manufacturer – we’re a brand with purpose. Join us and:

• Be part of an iconic South African company that supports transformation and development.
• Play a direct role in expanding access and opportunity within the local economy.
• Work in a values-driven, innovative, and collaborative environment.

Minimum Requirements

• Grade 12
• Degree or diploma in Sales, Marketing, or a related field
• Minimum of 5 years’ experience in account management and sales
• Proven track record in business development and customer relationship management

Duties & Responsibilities

As the Sales & Demand Creation Consultant, you will:

• Manage and grow existing customer accounts within the Eastern Cape.
• Identify and secure new business opportunities to expand market share.
• Build and maintain strong, long-term customer relationships
• Ensure consistent and effective market coverage across the region Drive demand creation initiatives to support product awareness and specification.
• Collaborate with internal teams (marketing, operations, and planning) to execute regional strategies.

Project Specifications:

• Work closely with architects and designers to introduce products and secure specifications on major building and interior design projects.
• Track and manage project pipelines, ensuring products are specified in relevant projects, and coordinate with sales teams to follow up on opportunities.
• Provide technical support and information to architects and designers, ensuring a thorough understanding of product benefits and applications.

Drive demand creation initiatives to support product awareness and specification:

• Plan and host customer activation events (e.g., product launches, design showcases, networking events) aimed at engaging and educating architects, designers, and kitchen manufacturers.
• Organise and execute workshops, lunch-and-learns, and presentations at architectural firms, design studios, and industry conferences to promote product adoption.
• Collaborate with key industry associations and trade organisations to increase brand visibility and participate in relevant events.

Build and maintain strong, long-term customer relationships

• Establish and nurture relationships with key architects, interior designers, and kitchen manufacturers to build product loyalty and advocacy.
• Develop partnerships with influential design and architecture firms to drive long-term specification opportunities.
• Act as the face of the company in design circles, representing the brand at industry events and trade shows.

Collaborate with internal teams (marketing, operations, and planning) to execute regional strategies:

• Work closely with the sales, marketing, and product development teams to ensure alignment on messaging, product positioning, and customer needs.
• Collaborate with external agencies, vendors, and media outlets to promote products and increase market demand in the design and kitchen manufacturing sectors.
• Serve as a liaison between customers and internal teams, providing feedback and insights that inform product innovation and marketing strategies.

Identify and secure new business opportunities to expand market share:

• Conduct regular market research to understand the needs, preferences, and trends in the architecture, design, and kitchen manufacturing sectors.
• Use data and insights to optimise campaigns, target the right audience, and maximise demand generation efforts.
• Monitor competitor activities in the specification and design space to adjust strategies accordingly.