PR & Promotions Manager

Job Purpose

Responsible and accountable for managing the day-to-day delivery of the Communications, PR and Promotions operations and team, resulting in business objectives and targets met, as well as a positive public image and the reputation of the business unit’s brand.

Key Performance Areas

• Conduct an analysis of competitor product offerings
• Have a thorough understanding of gaming systems and bonusing tools to execute promotions
• Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
• Compile customer-focused solutions and promotions relevant to customer preferences
• Create innovative solutions and plans to target new markets and opportunities
• Compile a promotional plans and proposals (including recommendations, project plan and costing) for events / promotions in line with client requests
• Allocate resources for delivery of promotion / event
• Provide agencies with timeous brief promotional briefs
• Manage and quality assure deliverables in line with objectives and timelines
• Compile a risk analysis for the plan / event, including alternative plans in the event of a crisis
• Implement and monitor action plans including advertising, media liaison, promotional collateral
• Be present during promotional draws to ensure a seamless execution in line with standards
• Co-ordinate post-mortem feedback from operations and other stakeholder to evaluate the success and relevance of the promotion
• Completes month end analysis and compile reports
• Track and reconcile expenses to allocated budget
• Develop publicity plans and objectives to maximise positive publicity and ensure the correct target market is reached
• Compile and deliver content for media releases and publicity material
• Build relationships and exploit strategic opportunities with media, influencers, and externa; companies
• Check all public communication from a company perspective to ensure the brand is promoted and maintained
• Plan, co-ordinate and host media launches, events
• Partners kept up to date on all event information
• Achieve monthly publicity exposure and monitor it against media analysis
• Track and measure PR effectiveness against targets.
• Manage the development and delivery of internal communication messaging around promotions to all staff to ensure cohesive messaging aligned to corporate brand and corporate culture.
• Development and management of extensive stakeholder database for the unit
• Meet with functional managers to understand briefs for promotional requirements.
• Co-ordinate promotions / functions between multiple departments
• Partner and communicate with suppliers in the design and delivery of all PR outcomes
• Liaise with management to evaluate the post-mortem of the campaign.
• Manage staff conditions of employment, e.g., attendance, absenteeism, leave, adherence to policies and procedures
• Manage productivities and payroll costs for the department
• Identification of employee training and development needs
• Perform on the job training and coaching to close developmental gaps and build succession for a talent pipeline within the department
• Manage employee relations within the department
• Staff communication and motivation
• Performance contracting, reviews and development
• Provides resources and removes obstacles to performance
• Recruit and resource for talent for positions within the department
• Onboarding of new staff members

Education

• Grade 12
• Minimum of a 3-year Diploma in Marketing / PR. Degree is preferred

Experience

• Minimum of 6 years Promotions & PR or Marketing Management experience, including experience in digital communication.
• Exposure in the gaming industry is preferred

Skills and Knowledge

• PR Skills
• Promotion Management
• Marketing research
• Business Acumen
• Digital acumen including Social Media platforms
• Networking skills
• Emotional resilience
• Customer orientation
• Decision-making
• Analytical skills
• Strong English Verbal & Written Communication skills
• Financial Management
• Cultural understanding & protocol
• Business Intelligence interpretation
• Public Relations / Developing relationships

Equity

Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.