Mid-Weight Digital SEO Copywriter: In-House: Gaming/Entertainment CBD Jobs in Cape Town, South Africa at VGP Recruitment
Previously disadvantaged candidates will be given preference
We have a fabulous in-house opportunity for a mid-weight Digital SEO Copywriter at one of South Africa’s legendary gaming and entertainment brands in Cape Town’s CBD. In this fully on-site role as Digital SEO Copywriter, you will be responsible for engaging and compelling online content for the company’s target audience.
You will serve as the Digital team’s primary copywriter for blog posts, web pages, long-form articles, and external forums. The primary objective is improving the company’s organic search results, expanding their online digital audience and helping to grow online revenue. You will also be providing on page and other needed content.
Although an established company, they are creating a new in-house studio for this division making this very much a start-up environment.
If you are poised to pen perfect prose that performs, we want to see your portfolio! Apply today.
Responsibilities
General
Write high-quality, error-free, original, and engaging long form sports/gambling copy
Work with the design team in the visual’s selection process for every copy to drive user experience, , infographics
Take complex topics and break them down into digestible, engaging, shareable content
Developing both new articles/pages and optimising/rewriting existing pages/articles
Develop content plans/topics aligned to the broader SEO strategy
Keyword research/topic generation
Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind
Research and fact-check thoroughly to ensure accuracy and effectiveness
Publish blog posts and web content on Word Press according to content calendar
Collaborate cross-functionally for content ideation
Build and implement initiatives to help increase organic traffic to the website
Work quickly and deliver content delivered consistently, accurately and on time.
Proficiency
Requires specialised knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content
Short term planning within a 6-month timeframe
Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints
Interact with management across business units to influence and encourage specific behaviour.
Requirements
The successful candidate must have/be:
3-year Bachelor’s Degree, preferably in marketing, communication, English, journalism
GAIQ certification (Google Analytics Certification) is an advantage
Copywriting certification
5 years’ experience working within a digital role as a copywriter; producing digital content
Experience in the use of SEO Tools and Google Analytics for measuring and reporting
Previous relevant experience working in a related sector – exposure to/knowledge of the sports betting and online gaming/casino industry is a strong advantage
Excellent writing career
Portfolio proof of ability will be requested
Strong verbal and written English communication skills
Highly proficient in long form copy role – there will be quantity to be written
Understanding of best practice of SEO and able to jump in and do key word research when required – beneficial
Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
Command of other languages is advantageous, especially French
A willingness to develop a deep understanding of SEO writing strategies
Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing
Understanding of communication legislation (POPIA/CPA/WASPA)
Project management skills
Knowledge of SEO best practices
Keyword research
Experience with popular content management systems especially Word Press
Experience with web analytics and architecture
Copywriting skills
Innovating
Initiating
Attention to detail
Managing results
Applying Expertise and Technology
Organising & Planning
Managing Customer & Stakeholder Expectations
May be required to work overtime in line with operational requirements (this may include weekends, public holidays).
Please submit a relevant portfolio along with your CV on application.
Should you not receive a response within one week, please consider your application unsuccessful.
City:
Cape Town Country:
South Africa Level of Expertise:
Mid Remuneration:
Negotiable Reference Number:#Tam
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Tamara Wolpert
GM & Consultant
Title: Mid-Weight Digital SEO Copywriter: In-House: Gaming/Entertainment CBD
Company: VGP Recruitment
Location: Cape Town, South Africa
Category:
