Overview

Media Buy Manager Jobs in Algiers, Algeria at realme

Title: Media Buy Manager

Company: realme

Location: Algiers, Algeria

Job Description

1. Media Strategy & Planning

  • Formulate and execute realme’s annual and product-launch media strategies in Algeria, covering both online digital media and offline traditional media.
  • Allocate and optimize media budgets based on campaign objectives, balancing upper-funnel brand awareness with lower-funnel conversion.
  • Analyze market trends, competitor media investment, and local media consumption habits to identify high-ROI media channels and placement opportunities.

2. Digital Media & Performance Buying

  • Oversee digital advertising campaigns across major platforms (Google Ads, Meta, TikTok, YouTube etc.), including campaign setup, audience segmentation (in-market, affinity tags), and performance optimization.
  • Manage premium ad formats (such as YouTube Masthead, and Demand Gen campaigns) to maximize brand visibility during key product launch windows.
  • Monitor daily delivery data, perform A/B testing on ad creatives, and continuously optimize cost-per-result (CTR, CPM, CPC, etc.).

3. Offline Media & OOH Execution

  • Plan and manage offline media buying, including billboards (OOH), transit media.
  • Conduct site inspections, negotiate contract terms with local media vendors, and ensure the quality and timely execution of offline material production and installation.

4. Agency & Vendor Management

  • Lead, brief, and evaluate local media planning and buying agencies, ensuring deliverables strictly align with realme's brand standards.
  • Establish and maintain direct partnerships with local media owners, networks, and tech platforms to secure competitive pricing and premium ad resources.
  • Track and audit media execution, deliver comprehensive post-campaign reports with data-driven insights.

Qualifications

1. Experience & Industry Background

  • Bachelor’s degree or above; 3+ years of experience in media planning, media buying, or digital marketing (agency or brand in-house experience required).
  • Familiarity with the mobile phone or consumer electronics industry is highly preferred.
  • Proven track record of managing substantial budgets across both digital platforms and offline OOH media.

2. Professional Skills & Platform Knowledge

  • Expertise in digital ad management tools (Meta Ads Manager, Google Ads, TikTok Ads Manager) and audience targeting strategies.
  • Strong data analytical skills with the ability to interpret complex media performance metrics into actionable optimization recommendations.
  • Solid capability in vendor management and commercial negotiation.

3. Location & Cultural Adaptability

  • Must be willing to be based full-time in Algeria.
  • Understanding of the Algerian media landscape, local advertising regulations, and consumer behaviors.

4. Language & Communication

  • Native in Chinese with professional English proficiency for internal reporting and HQ collaboration.

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