Overview
Marketing Specialist: PR and Communications Jobs in Germiston at Eazi Access Rental
Purpose Statement
To be responsible for planning, coordinating & implementing public relations & communication campaigns, advertising and SED & CSR initiatives for Eazi Access & Uplift Quality Solutions.
To market the Eazi Access & Uplift Quality Solutions brand consistently.
Key performance areas (to translate into a measure of success)
· Public Relations & Communication
· Advertising
· Socio Economic Development (SED) & Corporate Social Responsibility (CSR)
· Teamwork
· Other
Main Outputs and Responsibilities for This Position
Area/Type
Responsibilities
Public Relations & Communication
· Press releases
o Coordinate the writing and distributing of press releases in specified geographic areas
o Ensure brand message is consistent and aligned to the company’s strategy and values
o Build long term relationships with key media editors, ensuring the most effective messaging and positioning of the organisation
· Newsletters Internal/External
o Drive company brand awareness and services by means of a bi-monthly electronic external customer newsletter
o Publish a monthly internal newsletter as part of the company communication platform
· Marketing Collateral
Coordinate the writing, designing printing and distribution of all marketing collateral, including:
o Company Profile
o Industry brochures
o Machine Overview brochures
o Product brochures
o Other company collateral
· Video blog
o Coordinate, record & edit the monthly video blog for distribution to the organisation
· Contribute to the development and continual improvement of the Marketing Communications Plan
Advertising
· Develop, execute and evaluate advertising strategies, objectives and plans to targeted audiences increasing company awareness
· Coordinate the management of print, TV and radio advertising campaigns in specified geographic areas
Socio Economic Development (SED) & Corporate Social Responsibility (CSR)
· Socio Economic Development
o Review & recommend SED proposals received in making significant infrastructural investments in previously disadvantaged and underdeveloped communities for approval by the Group Marketing Manager
o Implement approved initiatives, including events
o Orchestrate PR exposure from activities
o Prepare a report on initiatives on a bi-annual basis for the Social & Ethics Committee to be presented by the Group Marketing Manager
· Corporate Social Responsibility
o Review & recommend CSR proposals received for approval by the Group Marketing Manager aligned to the regions
o Implement approved initiatives, including events
o Orchestrate PR exposure from activities
o Prepare a report on initiatives on a bi-annual basis for the Social & Ethics Committee to be presented by the Group Marketing Manager
Teamwork
· Work as an effective team member; sharing responsibilities, working collaboratively, generating ideas and demonstrating leadership within the team
· Establish positive relationships with team members & colleagues
Other
· Other
o Be aware of all organisational policies and practice guidelines
o Answer telephones, direct calls, and take messages
o Compile, copy, sort, and file records of marketing activities, business transactions, database systems and other activities
o Make travel arrangements to carry out required duties
o Communicate with customers, employees, and other individuals to answer questions, disseminate or explain information, and address complaints
o Ensure effective team communication throughout the marketing department
o Promote the brand and do everything possible to enhance its image
o Work in harmony with other employees in the company
o Train other employees to perform work activities
o Ensure that confidentiality in all company matters is maintained
o Contribute through the development and execution of new concepts, business models, channels and partners to position the business as an innovator and leader
o Consistent appropriate management of agencies and suppliers, ensuring they deliver on the required objectives
o Ensure that all duties are carried out safely and in accordance with all company and legal requirements
Any other lawful and reasonable outputs and responsibilities that may be required.
Qualifications
Minimum
B. Com Marketing or equivalent
Recommended
Post graduate business-related degree
Experience
· 4 Years Marketing experience within a corporate or semi-corporate environment
· Experience in managing a corporate identity & brand
· Experience in working closely with suppliers throughout the procurement process
· Experience with litho & digital printing & application of printed material
· Experience with branding design & installation
· PowerPoint & graphic design experience an advantage
· Experience in promoting a brand through various communication channels
· Mining, Construction, or Industrial experience an advantage
· Rental Industry knowledge an advantage
· Work-at-height & material handling solutions experience an advantage
Knowledge
· Administration & Planning
o Knowledge of business and management principles involved in planning, resource allocation and coordination of people and resources
· Advertising
o Knowledge on advertising both online and print
· Branding
o Knowledge on branding, and the impact that it has on an organisation
o Knowledge of litho & digital printing & application of printed material
o Knowledge of branding design & installation
· Clerical
o Knowledge of administrative and clerical procedures and systems such as MS Office suite, managing files and records
· Customer & Personal Service
o Knowledge on principles and processes for providing customer and personal services.
· English Language
o Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
· Public Relations
o Proactively managing company information between various parties
Skills
· Administrative Skills
o Including but not limited to; technology, communication, organisational, written expression, time management, office coordination and administrative services skills as set out below.
· Active Learning Skills
o Understanding the implications of new information for both current and future problem-solving and decision-making
· Active Listening Skills
o Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate.
· Communication Skills (verbal and written)
o Presentation skills
o Reading comprehension
o Speaking
o Writing
· Coordination Skills
o Adjusting actions in relation to others’ actions
o Be able to work systematically and deliver outputs within prescribed deadlines
· Critical Thinking
o Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
· Influencing Skills
o Inspiring confidence in others through proper communication, negotiation and persuasion
· Interpersonal Skills
o Emotional intelligence
o Influencing skills
o Persuasion skills
· Organising & Planning Skills
o Time management – Managing one’s own time and the time of others
· Presentation Skills
o Presenting information clearly and effectively
· Technology Skills
o Calendar & scheduling software
o Customer relationship management (CRM) software knowledge an advantage
o Desktop publishing software knowledge an advantage
o Electronic mail software e.g. Microsoft Outlook
o Intermediate PowerPoint, graphic design software knowledge
o Internet browser software e.g. Google Chrome
· Valid driver’s license and own car available for work
Abilities
· Flexibility
o Ability to generate or use different sets of rules for combining or grouping things in different ways
· Creative
o Ability to generate original ideas and express them graphically
· Deductive Reasoning
o Ability to apply general rules to specific problems to produce answers that make sense
· Inductive Reasoning
o Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
· Information Ordering
o Ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules
· Near Vision
o Ability to see details at close range
· Oral Comprehension
o Ability to listen and understand information and ideas presented through spoken words & sentences
· Oral Expression
o Ability to communicate information and ideas in speaking so others will understand
· Problem Sensitivity
o Ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognising that there is a problem
· Selective Attention
o Ability to concentrate on a task over a period of time without being distracted
· Speech Clarity
o Ability to speak clearly so others can understand you
· Speech Recognition
o Ability to identify and understand the speech of another person
· Visualisation
o The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged
o Ability to read and understand information and ideas presented in writing
· Written Comprehension
o Ability to read and understand information and ideas presented in writing
· Written Expression
o Ability to communicate information and ideas in writing so others will understand
Behavioural Competencies
· Adaptability/Flexibility
o Job requires being open to change within the workplace
· Attention to Detail
o Job requires being careful about detail and thorough in completing work tasks
· Creative & Innovative
o Generating original ideas and expressing them
o Thinking and developing new ideas for- and answers to work-related problems
· Dependability
o Job requires being reliable, responsible, and dependable, and fulfilling obligations
· Independence & Continuous Learning
o Job requires developing one’s own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
· Integrity
o Job requires being honest and ethical
· Job requires accepting criticism and dealing calmly and effectively with high stress situations
· Logical & Analytical
o Job requires analysing information and using logic to address work-related issues and problems
· Persuasiveness
o The capability of a person to convince or persuade to accept a desired way of thinking
· Planning, Organising & Effort
o Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks
· Positive Energy & Self-Drive
· Self-Control
o Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behaviour, even in very difficult situations
· Stress Tolerance
o Job requires accepting criticism and dealing calmly and effectively with high stress situations
Decision Making Authority
· Approval on all Marketing activities must be obtained by the Group Marketing Manager
Job Types: Full-time, Permanent
Work Location: In person
Title: Marketing Specialist: PR and Communications
Company: Eazi Access Rental
Location: Germiston
