Overview
Marketing Manager Jobs in Pretoria, South Africa at Bluespec Holdings
Main Job Functions
- Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identity.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within the Bluespec Holdings (Pty) Ltd group of companies.
- Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting in order to extract key insights for future campaign developments and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Working in partnership with the ad agencies, develop creative briefs and guide creative direction to meet objectives for all advertising platforms.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis.
- Produce valuable and engaging content for the company website that attracts and converts specified target groups.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Measure and report on the performance of marketing operations, gain insight and assess against goals; and
- Analyse customer behaviour and adjust advertising operations accordingly.
Title: Marketing Manager
Company: Bluespec Holdings
Location: Pretoria, South Africa
Category: