Overview
Marketing Manager Jobs in Nigeria at Konnetta
Title: Marketing Manager
Company: Konnetta
Location: Nigeria
About Konnetta
Konnetta is a platform that connects people with trusted local service providers across different cities. From photographers and beauty professionals to unique experiences, Konnetta makes it easy to discover, compare, and book services seamlessly.
The Role
As a Marketing Manager at Konnetta, you will lead the marketing function end-to-end, owning both strategy and execution. This role is responsible for driving real business outcomes, including user growth, provider onboarding, and marketplace activity.
You will manage and guide the marketing team, ensure consistent execution, and report directly to leadership on performance and growth. This is a hands-on leadership role for someone who can think strategically while also driving execution daily.
Key Responsibilities
Leadership & Execution
- Lead and manage the marketing team, ensuring campaigns and initiatives are delivered on time and at a high standard
- Set clear goals, KPIs, and accountability across the team
- Report directly on performance, growth metrics, and key insights
Growth & Acquisition
- Develop and execute strategies to drive user acquisition, engagement, and retention
- Drive provider onboarding through targeted campaigns, partnerships, and growth initiatives
- Increase bookings and overall marketplace activity across both sides of the platform
Campaigns & Channels
- Plan and execute multi-channel campaigns across social media, paid ads, content, and partnerships
- Continuously test, iterate, and optimize campaigns based on performance data
- Build and scale Konnetta’s brand presence across key markets
Data & Performance
- Analyze user behavior, campaign performance, and market trends to inform decisions
- Own and improve key metrics such as CAC, conversion rates, activation, and retention
- Manage marketing budgets with a strong focus on ROI and efficiency
Cross-Functional Collaboration
- Work closely with product, design, and operations to improve user experience and conversion
- Align marketing initiatives with product features and business priorities
Team Structure
You will lead a growing marketing team and work closely with product, growth, and operations to scale Konnetta across multiple markets.
Ideal Profile
- Experience leading marketing in a startup or high-growth environment
- Strong background in digital, growth, or performance marketing
- Proven ability to drive measurable results, not just campaigns
- Experience managing and developing a team
- Strong analytical skills with a data-driven approach to decision making
- Excellent communication and organizational skills
- Comfortable operating in a fast-paced, execution-focused environment
Soft Skills
- Strong leadership and accountability mindset
- Problem solving and critical thinking
- High ownership and ability to operate independently
- Adaptability and bias for action