Overview
Marketing Manager Jobs in George, South Africa at The Talent Room
Our client in George is seeking a strategic and experienced Head of Marketing to lead and elevate their national brand presence across a growing multi-location and franchise network.
This is a senior leadership role focused on marketing strategy, brand consistency, and team leadership rather than day-to-day execution. The successful candidate will be responsible for driving marketing direction, managing internal and external resources, and ensuring alignment between brand, operations, and growth objectives.
Description:
- Develop and implement national marketing and brand strategy
- Lead annual and seasonal campaign planning and execution oversight
- Ensure consistent brand identity across all locations and platforms
- Manage and develop internal marketing team members
- Oversee external partners including agencies and freelancers
- Support franchisees with marketing toolkits, campaigns, and launch readiness
- Plan and deliver national campaigns and promotional initiatives
- Oversee digital marketing performance, analytics, and reporting
- Drive customer engagement through loyalty and retention strategies
- Identify PR, partnership, and brand growth opportunities
- Manage marketing budgets and track ROI
- Provide regular reporting and insights to senior leadership
- Collaborate cross-functionally with operations, product, and sales teams
Requirements:
- Minimum 5+ years’ experience in marketing, preferably in Retail / Hospitality & Franchise or multi-location environments
- Proven experience in developing and executing marketing strategies
- Strong leadership and team management capability
- Experience managing external agencies and service providers
- Solid understanding of digital marketing and performance metrics
- Strong understanding of the South African consumer market
- Bilingual (Afrikaans and English) preferred
Please note only candidates that meet the minimum requirements will be considered.
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Title: Marketing Manager
Company: The Talent Room
Location: George, South Africa
Category: