Overview

Marketing Manager Jobs in Cairo, Egypt at HR Egypt Network – HREN

Title: Marketing Manager

Company: HR Egypt Network – HREN

Location: Cairo, Egypt

Job Title: Marketing Manager – Education Sector

Location: Nasr City, Cairo, Egypt

Job Type: Full-Time, Onsite

Industry: Education

Job Summary

We are looking for a creative and data-driven Marketing Manager to lead our marketing efforts in Nasr City. The ideal candidate has a strong background in the education sector and will be responsible for building brand awareness, driving student enrollment leads, and supporting revenue growth through integrated marketing campaigns. This role requires a strategic thinker who can manage both digital and traditional marketing channels, oversee a team, and work closely with admissions and sales departments.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute a comprehensive annual marketing plan aligned with enrollment targets and business goals.
  • Define target audience segments (parents, students, corporate clients, schools) and tailor messaging accordingly.
  • Monitor market trends, competitor activities, and parent/student behavior in Greater Cairo, with a focus on Nasr City and surrounding areas.
  • Set marketing KPIs (lead volume, cost per lead, conversion rates, brand awareness metrics) and track performance.

Campaign Management

  • Plan and manage multi-channel campaigns including digital (social media, Google Ads, SEO, email marketing), print (brochures, flyers), outdoor (billboards), and events (open days, education fairs, school visits).
  • Coordinate with the admissions/sales team to ensure timely lead follow-up and campaign feedback loops.
  • Manage seasonal campaigns (e.g., back-to-school, summer programs, exam results periods).

Digital Marketing & Content Creation

  • Oversee the company website, ensuring it is optimized for lead generation and user experience (mobile-friendly, fast, clear CTAs).
  • Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok) with engaging content showcasing student success, campus life, and academic achievements.
  • Produce high-quality content: success stories, parent testimonials, faculty interviews, virtual tours, FAQs.
  • Run paid ad campaigns (Meta Ads, Google Ads, YouTube) targeting local audiences in Cairo.
  • Measure and report on digital campaign ROI using tools like Google Analytics, Meta Ads Manager, and CRM data.

Brand Management & PR

  • Ensure consistent brand messaging across all touchpoints (website, social media, printed materials, campus signage).
  • Build and maintain relationships with local media, education bloggers, influencers, and community organizations.
  • Manage press releases, school ranking submissions, and award applications.
  • Organize and promote on-campus and off-campus events (open days, parent workshops, graduation ceremonies).

Team Leadership & Budgeting

  • Lead, mentor, and develop a marketing team (graphic designers, social media specialists, content writers).
  • Coordinate with external agencies (creative, media buying, PR) as needed.
  • Prepare and manage the marketing budget, ensuring cost-effective allocation of resources.

Reporting & Analytics

  • Provide weekly/monthly reports on marketing performance (leads generated, CAC, ROAS, website traffic, conversion funnels).
  • Use insights to optimize campaigns and recommend new growth opportunities.
  • Maintain customer/marketing data integrity within the CRM system.

Qualifications & Requirements

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree is a plus).
  • Minimum 5–7 years of marketing experience, with at least 2–3 years in a managerial role.
  • Proven experience in the education industry (schools, universities, training centers, EdTech) is mandatory.

Skills & Competencies

  • Strong knowledge of digital marketing tools: Google Ads, Meta Business Suite, Google Analytics, SEO/SEM, email marketing platforms (Mailchimp, Sendinblue, etc.).
  • Familiarity with CRM systems (e.g., HubSpot, Odoo, Salesforce) and marketing automation.
  • Excellent written and verbal communication skills in Arabic and English (both required).
  • Creative thinking with attention to detail and brand consistency.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Local knowledge of Nasr City and Cairo’s education market is a strong advantage.

Work Environment

  • Full-time onsite at our Nasr City headquarters/admissions center.
  • Standard working hours: Sunday to Thursday (9:00 AM – 6:00 PM), with occasional evening or weekend work for events and open days.

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