Overview
Marketing Lead Jobs in Cairo, Egypt at Johnson Controls Arabia
Title: Marketing Lead
Company: Johnson Controls Arabia
Location: Cairo, Egypt
- Develop and execute end-to-end lead generation strategies aligned with sales and business objectives for Egypt and KSA.
- Own inbound and outbound lead generation activities, lead quality, prioritization, routing, SLA adherence, and timely handover to sales.
- Lead lifecycle ownership: generation → nurturing → qualification → handover to sales → conversion tracking; implement automation workflows, lead scoring, and nurturing programs.
- Manage and optimize performance marketing campaigns across paid channels (Google, Meta, LinkedIn, etc.) to achieve cost-efficient, high-quality leads; monitor CPL/CAC and ROAS.
- Design and optimize sales funnels to increase conversion rates at every stage; continually test and improve landing pages, creatives, and targeting.
- Collaborate with the sales team to align on lead quality, follow-up processes, and conversion benchmarks; establish clear feedback loops and SLAs.
- Own and manage CRM systems (e.g., HubSpot, Salesforce, Zoho): lead tracking, pipeline management, automation workflows, alerts, scoring, nurturing, and dashboards; ensure proper attribution and cross-channel tracking.
- Ensure rigorous lead attribution, data accuracy, and governance across channels and campaigns.
- Analyze campaign performance and provide actionable insights; translate data into improvements across channels, funnels, and messaging.
- Monitor and optimize key metrics (CPL, CAC, CVR, ROAS); manage budgets and scale campaigns based on performance.
- Support regional marketing initiatives (events, digital campaigns, channel/partner programs, strategic accounts) and ensure alignment with regional/global standards.
- Coordinate with regional and global stakeholders to maintain alignment on campaign messaging, execution standards, and timelines.
- Proactively identify gaps, risks, and opportunities in lead generation processes; drive continuous improvement initiatives.
- Serve as a senior point of contact for lead generation matters across Egypt and KSA; mentor and guide junior team members as needed.
- Maintain discretion and confidentiality; ensure compliance with data privacy and governance standards.
Required Qualifications & Experience:
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA is a plus).
- 12-15 years of progressive experience in lead generation, demand generation, marketing operations, or commercial support roles, preferably in B2B, solutions, or project-based environments.
- Demonstrated experience supporting multi-country or regional markets, ideally Egypt and Saudi Arabia.
- Strong hands-on experience with CRM systems (Salesforce, HubSpot, Zoho) and marketing analytics.
- Solid understanding of sales funnels, pipeline management, and revenue contribution metrics.
- Proven ability to work with senior stakeholders and cross-functional teams.
- Fluency in English is required; Arabic is a strong advantage.
Key Skills & Requirements:
- Strategic mindset with strong execution discipline; high ownership and accountability.
- Data-driven, ROI-focused decision making; ability to connect marketing performance to revenue outcomes.
- Excellent stakeholder management and communication skills; ability to operate with discretion and maintain confidentiality.
- Deep hands-on experience with digital demand generation and traditional programs; capable of managing both inbound and outbound initiatives.
- Proficiency in Google Ads (Search/Display/YouTube), Meta Ads (Facebook/Instagram), LinkedIn Ads (B2B).
- Strong CRM/Marketing Automation experience including lead tracking, automation workflows, lead scoring, nurturing, and reporting.
- Solid understanding of funnel optimization, lead scoring/segmentation, and attribution.
- Proficiency with analytics and tracking tools (Google Analytics, GTM, conversion tracking, pixels).
- Excellent collaboration, cross-functional teamwork, and communication skills.
KPIs / Success Metrics:
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Lead-to-SQL (or MQL-to-SQL) conversion rate
- Sales conversion rate
- Return on Ad Spend (ROAS)
- Pipeline value and revenue contribution
- Lead response time and follow-up efficiency
- Lead quality metrics (SLAs met, lead scoring distribution)
- Campaign ROI and overall demand generation ROI
Travel:
- Occasional regional travel to support campaigns, events, and cross-functional initiatives as required.