Overview

Marketing: Lead Generation & Paid Ad Specialist Jobs in Cape Town, South Africa at Ello Technology Pty Ltd

Job Description

Ello Technology is hiring a Pipeline Engine Lead to produce qualified leads predictably.

This is not “running ads”. This is owning the full pipeline engine: paid traffic, conversion funnels, automations, and clean lead delivery into Zoho CRM.

Your Core Outcome

Deliver minimum 1 qualified lead per business day into Zoho CRM for Sales to work.

What You’ll Own

  • Paid campaigns (Google, Meta, Linked In)
  • Build full funnels in Go High Level  (pages, forms, calendars, workflows, inbox routing)
  • Push leads into Zoho CRM automatically with clean attribution and routing
  • Track and optimize conversion weekly: CPL (qualified), cost per booked call, show rate, opportunity rate

You are measured on leads, conversion, and data integrity — not activity.

Non-Negotiables

  • Proven paid + conversion optimization experience
  • CRM field mapping & routing competence (Zoho)
  • Ability to diagnose funnel leaks quickly

To apply:
Send 2 funnel examples, 1 scorecard/dashboard, and your 14-day plan to hit 1 qualified lead/day.

Requirements
ROLE PURPOSE

Own predictable lead flow through paid media and conversion funnels, and ensure every lead is delivered cleanly into Zoho CRM with correct attribution and routing.

You are measured on leads, conversion, and data integrity, not activity.

90-DAY MISSION (DEFINITION OF DONE)

  • We produce ≥ 30 qualified leads/month minimum
  • We hit ≥ 1 qualified lead/day (business days) consistently
  • We know our numbers weekly: CPL-Q, booked calls, show rate, opportunity rate, close rate (Sales side)
  • The GHL → Zoho automation is stable: leads arrive fast, clean, and correctly tagged

RESPONSIBILITIES (PIPELINE ENGINE)

Paid acquisition ownership

  • Build, launch, optimize campaigns (Google Search, Meta, Linked In, targeting)
  • Execute structured testing: hooks, offers, creatives, audiences
  • Manage budgets weekly based on performance

Funnel conversion ownership (Go High Level )

  • Build all acquisition funnels in Go High Level  (pages, forms, calendars, workflows)
  • Run weekly landing page tests: headline, proof placement, friction reduction
  • Ensure follow-up automations fire (email/SMS/Whats App as configured)

Lead quality and qualification

  • Align “qualified lead” definition with Sales
  • Build pre-qualification into funnel steps where necessary
  • Reduce junk leads by tightening offer, targeting, and form logic

RESPONSIBILITIES (MARKETING OPS — BUILT INTO ROLE, 10–15 HOURS/WEEK)

Tracking and attribution reliability

  • Ensure UTMs, GA4 events, pixels and conversions are firing correctly

CRM hygiene + routing integrity (Zoho CRM)

  • Ensure leads sync into Zoho CRM reliably with:
  • Reduce duplicates and “unknown source” leads

Lead flow automation ownership (Go High Level  → Zoho)

  • Own the automation that pushes leads into Zoho (via native integration, Make/Zapier/webhooks as applicable)

Sales follow-up SLA measurement (marketing measures; sales executes)

  • Track speed-to-lead and follow-up compliance
  • Escalate failures immediately (because otherwise marketing gets blamed for sales delays)

TIME ALLOCATION (REALISTIC OPERATING MODEL)

  • Demand Gen (paid + funnels): 25–30 hrs/week
  • Marketing Ops (tracking + CRM + automation integrity): 10–15 hrs/week

KPIs / SCORECARD (WEEKLY)

Lead + conversion

  • Qualified leads/week (target ≥
    5)

Pipeline contribution

  • Opportunities created from demand gen leads (weekly)
  • Pipeline value influenced (weekly/monthly)

Ops integrity

  • % leads synced to Zoho successfully (target ≥ 99%)
  • % leads with complete attribution fields (target ≥ 95%)

Requirements
Proven experience as a sales executive or in a relevant role. Self-motivated with a results-driven approach. Strong understanding of Microsoft’s offerings, Licensing, and related IT services. Results-driven with a track record of meeting sales targets. 3+ years of experience in technology sales. Familiarity with CRM software preferred. Proven sales experience, particularly in IT.

Title: Marketing: Lead Generation & Paid Ad Specialist

Company: Ello Technology Pty Ltd

Location: Cape Town, South Africa

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