Overview
Marketing Director – IGaming Jobs in Lagos, Lagos State, Nigeria at ChampBet
Title: Marketing Director – IGaming
Company: ChampBet
Location: Lagos, Lagos State, Nigeria
MARKETING DIRECTOR, iGAMING
Lagos, Nigeria · Full-time · On-site / Hybrid
A rare, ground-floor mandate to own marketing end to end for a well-backed premium brand entering one of the world's fastest-growing betting markets, and to build the brand, the team and the growth engine your way.
ABOUT THE OPPORTUNITY
A new premium sports betting and casino brand is being built for the Nigerian market, and we are hiring an exceptional Marketing Director to build and lead the entire marketing function from the ground up. This is a true build-from-zero seat: the strategy, the team, the brand and the numbers are yours to shape from day one.
We are ambitious and building something premium and built to last. Nigeria is one of the most exciting betting markets on earth, young, mobile-first and fiercely competitive, and we intend to win it with brand and discipline, not noise. If you have grown a betting or gaming brand before and have always wanted the canvas to do it properly, on your own terms, this is that seat.
WHAT YOU WILL OWN
• The full marketing strategy, plan and budget, across brand, performance, CRM and retention.
• Building, leading and mentoring a high-performing marketing team spanning brand, performance, social and influencer, affiliates and content.
• Customer acquisition across every channel, held to hard numbers on cost per depositing customer and return on spend.
• A premium brand that players are genuinely proud to back.
• Partnering closely with product and retention to grow player lifetime value.
• Marketing analytics, attribution and reporting, so every naira spent is accountable.
• Responsible gambling, 18+ and advertising compliance across everything we do.
• Agency and partner relationships.
WHAT WE ARE LOOKING FOR
• 6+ years in iGaming, sports betting or online gaming marketing, including senior or leadership experience.
• A proven track record growing a betting or gaming brand, ideally in Nigeria or another African or emerging market.
• Genuine strength across both brand and performance, not one at the expense of the other.
• Experience building and leading teams and owning a real budget.
• Deep command of digital acquisition, social and influencer, affiliates and CRM.
• Commercial and data-fluent: at home with CAC, LTV, cohorts and attribution.
• Strong working knowledge of the Nigerian market, its channels and its regulatory and advertising landscape.
• Entrepreneurial, hands-on and energised by building from zero.
WHAT IS ON OFFER
• Full ownership of marketing for a premium brand from day one, reporting straight to the founder.
• Competitive compensation plus a performance bonus tied to growth.
• A founder-backed launch with serious ambition and room to build.
• A rare chance to put your signature on a brand from its very first day.
• Lagos based.
TO APPLY
- Send your CV and a short note on one brand you grew and the single number you are proudest of moving. All applications are treated in the strictest confidence.