Overview
Marketing & Content Specialist Jobs in Cairo, Egypt at Exology for Smart Solutions and Consulting LLC
Title: Marketing & Content Specialist
Company: Exology for Smart Solutions and Consulting LLC
Location: Cairo, Egypt
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Who We're Looking For:
We are looking for a Marketing & Content Specialist ready to immediately join with 1-3 years of experience in marketing and content creation.
We seek someone who is comfortable working in a small, fast-growing team and is excited to be one of the first 10 members of our expanding company.
If you are passionate about building brands and creating content that turns BI, AI, and data into a story people follow, we'd love to hear from you!
About Exology:
Exology is a Business Intelligence (BI) and Digital Transformation company dedicated to helping businesses turn data into actionable insights. We specialize in BI dashboards, data automation, and AI-powered analytics, assisting clients in making data-driven decisions.
With a track record of supporting 100+ companies across multiple industries, we are committed to scaling our impact and driving business success through innovative solutions.
About the Job:
As a Marketing & Content Specialist at Exology, you will own our content engine, digital presence, and inbound growth – building brand awareness, generating leads, and amplifying our voice across every channel.
This role requires a blend of content creation, social media management, website management, campaign execution, and performance analytics.
Responsibilities:
— Content & Social Media:
- Manage and schedule content across all company social media pages (LinkedIn, Meta, and other digital channels).
- Create engaging content (social posts, email campaigns).
- Shoot, produce, edit, and schedule short-form video content (Reels) featuring company leadership.
- Write and publish blog articles on the company website.
— Website & SEO:
- Manage and maintain the company website (content, pages, updates).
- Optimize website pages for SEO to attract inbound leads.
— Lead Generation & CRM:
- Build and run inbound lead-generation methods (content funnels, lead magnets, landing pages).
- Own and manage the company CRM — set up the system, maintain data quality, and produce reporting.
— Campaigns & Analytics:
- Run digital advertising campaigns across LinkedIn, Meta, and Google Ads, plus email automation.
- Manage and optimize the paid advertising budget to maximize return on ad spend.
- Track and analyze marketing performance using analytics tools.
- Produce visual sales materials (case studies, presentations) in coordination with the team.
— Brand & Employer Branding:
- Guard brand consistency across all materials (logo, colors, and tone in proposals, decks, and social).
- Create employer branding content to attract top talent as the company grows.
— Collaboration & Reporting:
- Get support in refining brand strategy and messaging.
- Learn best practices in B2B marketing and content.
- Deliver a monthly marketing performance report to management.
Key Performance Indicators (KPIs):
Your performance will be measured against clear, trackable targets, including:
- Publishing consistency across all channels (posts, Reels, articles).
- Reach & audience growth across company social pages.
- Qualified inbound leads generated from content and campaigns.
- Website performance organic traffic growth and SEO ranking.
- Engagement rate across social channels.
- Return on ad spend (ROAS) on paid campaigns.
- CRM health accurate data and regular performance reporting.
(Specific targets will be agreed during onboarding based on baseline numbers.)
Qualifications:
- 1-3 years of experience in marketing and/or content creation (preferably in tech and B2B services).
- Proven content creation and social media management experience across multiple platforms.
- Strong copywriting skills in Arabic and English.
- Video shooting and editing skills for short-form content (Reels).
- Website management experience (CMS).
- Understanding of SEO and paid advertising (LinkedIn, Meta, Google Ads).
- Experience building inbound lead-generation funnels.
- Familiarity with CRM systems and marketing analytics tools.
- Familiarity with content and design tools (Canva, Adobe, or similar).
- Ability to work in a fast-paced, startup environment with a small team.
- Strong creativity, adaptability, and self-motivation.
Why Join Exology?
🚀 Be one of the foundation team in a rapidly growing BI company.
📈 Opportunity for career growth and skill development.
💰 Performance-based incentives for high achievers.
📊 Work on cutting-edge Business Intelligence & AI-driven projects.
How to Apply?
⚠️ Note: Applications not meeting the above criteria or not filling the screening qustions will be rejected.
Join our team and be part of an exciting journey as we scale and innovate in the BI & Digital Solutions industry! 🎯