Marketing Campaigns Manager Global Grade 12

Position outputs

• Continuous track campaigns and adopt an agile method to resolve what is not working.

• Responsible for meeting all the set deadlines and go live dates.

• Establish good relationships with the Caterpillar marketing team.

• Track and manage team activities and spend aligned to the set budget.

• Establish good relationship with service providers and hold them accountable for deliverables.

• Ensure that information/insights received from the Customer Solutions Centre on campaigns are analysed and shared with internal stakeholders (management) and agencies when received.

• Pro-actively engage business on activities aligned to the set yearly calendar so, they can brief ahead of time.

• Create project plans for all activities (campaigns and events).

• Ensure that the correct adoption of the communication process before going to market.

• Pro-actively set up reporting sessions with Lines of Business and Caterpillar respectively to give and receive feedback and insights for current and future campaigns.

• Actively support the Campaigns team on deliverables.

• Monitor and encourage team progress and development.

• Develop innovative ways to enhance internal processes and better communicate with our customers.

• Campaign ROI and contribution to revenue or pipeline.

• Lead generation, customer acquisition, or engagement metrics.

• On-time and on-budget campaign delivery.

• Brand consideration, awareness, or sentiment uplift (where applicable).

• Conversion rates across campaign journeys.

• Revenue and pipeline contribution by product.

• Sales win rates and deal velocity.

Qualification, Experience and Competencies

Minimum Required Qualification

• Relevant B Degree and Postgraduate Diploma in Strategic Marketing Management from a recognised Institution.

Minimum Required Experience

• 5–8 years’ experience in marketing campaign management or integrated marketing.

• Proven experience managing large-scale, multi-channel campaigns.

• Experience working with agencies and cross-functional teams.

• Track record of data-driven decision-making and optimisation.

Minimum Required Competencies

• Translating product and business needs into actionable marketing and communications objectives.

• Copy writing skills.

• Ability to analyse data and create insights.

• Ability to edit and proofread.

• Ability to optimally manage agency relationships.

• Ability to motivate and develop a team.

• Experience working with different levels of management across a very complex multi-country business required.

• Marketing automation platforms (e.g. HubSpot, Salesforce, Adobe).

• Analytics tools (e.g. Google Analytics, dashboards).

• Project management tools (e.g. Asana, Monday, Trello).