Overview
Marketing & Brand Manager/Marketing Coordinator Jobs in Cape Town, South Africa at Gsolutions
Position: Marketing & Brand Manager / Marketing Coordinator
Role Overview
The Marketing & Brand Manager is responsible for leading the strategic development and execution of all brand and marketing initiatives. This role focuses on driving brand consistency, campaign effectiveness, and cross-functional collaboration, while working closely with Chané (Marketing Operations Lead), who manages technical marketing functions for seamless execution.
This position plays a key role in aligning marketing activities with business objectives, enhancing brand presence, and delivering impactful campaigns, events, and partnerships.
Key Responsibilities
1. Brand Strategy & Development
- Lead the development and execution of brand strategy and positioning
- Ensure consistency of corporate identity (CI) across all platforms and materials
- Oversee the creation and alignment of branding elements and guidelines
2. Campaign & Marketing Management
- Plan, manage, and execute integrated marketing campaigns
- Develop creative strategies for campaigns and brand initiatives
- Coordinate implementation of marketing activities in collaboration with internal stakeholders
3. Social Media & Content Oversight
- Manage and oversee social media platforms and performance
- Design and develop social media and marketing materials aligned with brand identity
- Ensure content aligns with overall brand messaging and campaign goals
4. Events, Sponsor ships & Activations
- Lead the strategy and execution of brand events and activations
- Coordinate DHL Stormers sponsorship deliverables and rights execution
- Manage relationships with vendors, suppliers, and event partners
- Manage and coordinate event logistics, planning, and execution
5. Budget Management & Reporting
- Manage marketing budgets, including MDF (Market Development Fund) claims
- Track and report on campaign performance, ROI, and key marketing metrics
- Provide regular insights and analytics to inform decision-making and insights reporting
6. Cross-Functional Collaboration
- Act as a key liaison between marketing and other departments
- Drive internal engagement and alignment on marketing initiatives
- Collaborate closely with team to ensure seamless execution of campaigns
Collaboration Structure
This role works in close partnership with a Marketing Operations Lead who is responsible for:
The Marketing & Brand Manager focuses on strategy, creative direction, and execution, while the Marketing Operations Lead ensures technical enablement and performance optimisation. Together, these roles form a collaborative marketing function that balances creativity with data-driven execution.
Required Skills & Experience
- Proven experience in marketing, brand management, or a similar role
- Strong understanding of brand development and campaign strategy
- Experience with social media management and content creation
- Basic design skills (e.g., Canva or similar tools)
- Experience in event planning and coordination
- Strong project management and organisational skills
- Ability to analyse data and generate actionable insights
- Excellent communication
Title: Marketing & Brand Manager/Marketing Coordinator
Company: Gsolutions
Location: Cape Town, South Africa
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