Manager Brand Communications Running & Outdoor – EM South Jobs in Cape Town, South Africa at Adidas
Purpose & Overall Relevance for the Organization
Guided by the Global and EM strategy for Running and outdoor develop an EM South brand communication strategy that is consistent with the Global strategy and addresses local nuances and priorities. Ensure consistent deployment of strategy throughout EM South, delivering on all relevant Running brand and community KPIs.
Key Responsibilities:
Work closely with the Global team, EM Hub team and Supervisor to develop and drive an integrated brand strategy for Running category
Plan and drive the execution of the local Running Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant
Manage EM South Communities, according to global/ EM direction, including budget allocation, contracts, relationships, and activation executions
Develop brand communication strategies for local properties/events sponsored by adidas and adidas athletes ensuring we drive our brand association at every relevant moment with the aim to grow both ‘brands’
Manage Running Marketing Working Budget (MWB) across EM South in alignment with Supervisor and EM guidelines as part of the planning process.
Ensure a cross department pre- and post ROI analysis of all MWB spending – max the return on all MWB investments.
Conduct relevant Consumer/Market research studies using insights to motivate and inform decisions
Drive EM South Running Brand KPIs through the deployment of brand strategy and monitor Brand Health via tracking studies.
Provide a clear vision and direction to direct & indirect teams with relevant objectives and KPIs (specifically PR & Sports Marketing counterparts to leverage our partners and gain media exposure & credibility)
Work closely with Sports Marketing manager to incorporate Running partners into key brand moments
Other duties as assigned by supervisor
KPI’s:
Category Net Sales and Margin
Market Share of category
Full Price Sell Through
Brand Sentiment
Media and PR performance KPI’s
Key Relationships:
Marketing team
EM Hub Brand Activation team (Global team: project dependent)
Channels EM South
External Agencies
Contracted partners
Knowledge,
Skills and Abilities
:
Significant knowledge of the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods/ lifestyle industry preferred)
Deep understanding of local Running landscape, brand landscape and youth culture
Strong leadership skills- experience in influencing a diverse team and working in a complex matrix environment.
Experience managing external agencies and partners.
Marketing budget management
Advanced user of MS Office suite of products
Experience in both market and above market organization preferred
Requisite
Education and Experience /
Minimum Qualifications:
University degree in Business or Marketing
7-10 years brand marketing experience
° Brand Campaign Leadership:
Proven experience leading and executing integrated brand campaigns from strategy to delivery, across activations, digital, media, retail and consumer touchpoints.
Strong full-funnel marketing expertise with the ability to drive impactful brand experiences and business outcomes.
Title: Manager Brand Communications Running & Outdoor – EM South
Company: Adidas
Location: Cape Town, South Africa
Category:
