Overview
Internal Design Lead Jobs in Paarl, South Africa at United Exports
Job Description
We are looking for a highly experienced and creative Internal Design Lead to drive and elevate the visual identity of our global brand.
In this role, you will be responsible for delivering consistent, high-impact design across all brand touchpoints, supporting global campaigns, regional marketing initiatives, product storytelling, and corporate communications.
Working closely with international teams, agencies, and internal stakeholders, you will translate strategic brand direction into compelling visual design that reflects OZblu’s premium positioning across diverse global markets.
Key Performance Outputs
Global Brand Design Execution
- Lead the execution of the OZblu visual identity across all brand assets globally
- Design and deliver creative for campaigns including digital, print, packaging, POS, trade marketing, and events
- Adapt global creative concepts for regional markets while maintaining brand integrity
Creative Development
- Translate marketing strategies into powerful visual concepts and design systems
- Create high-quality layouts, typography, illustrations, and imagery aligned to a premium brand aesthetic
- Support product launches, brand campaigns, and seasonal initiatives with end-to-end design solutions
Collaboration & Stakeholder Management
- Partner with global marketing, communications, product, and sales teams
- Manage and brief external agencies, freelancers, and production partners
- Provide creative guidance to ensure global consistency and excellence
Brand Governance
- Maintain and evolve global brand guidelines and asset libraries
- Act as a brand custodian across all markets
- Stay ahead of design trends and bring fresh, innovative ideas into the brand
Production & Delivery
- Prepare assets for both print and digital production
- Manage multiple projects simultaneously in a fast-paced, global environment
- Ensure deadlines, accuracy, and quality standards are consistently met
Requirements
Experience & Qualifications
- Grade 12/Matric with a Bachelor’s Degree (or equivalent) in Graphic Design, Visual Communication Design, Multimedia Design, Fine Arts, or Creative/Art Direction.
- Minimum 10+ years’ experience in professional graphic design
- Experience working with global or multi-market brands (FMCG, food, agriculture, or lifestyle sectors preferred)
- Proven ability to execute brand design at a global level
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma or similar tools advantageous
- Experience working across regions, cultures, and time zones
Skills & Competencies
Technical
- Strong portfolio demonstrating end-to-end design project delivery
- Deep understanding of typography, layout, colour, and brand systems
- Experience with packaging design, retail environments, and trade marketing
- Motion graphics or basic video editing is a plus
Behavioural
- Excellent communication and stakeholder management skills
- Highly detail-oriented with a strong eye for quality and consistency
- Strategic thinker who connects design to business outcomes
- Collaborative, proactive, and comfortable in a matrix organisation
- Passionate about brand storytelling and design excellence
Why Join Us?
- This is an exciting opportunity to play a key role in shaping a globally recognised premium brand, working with diverse markets and contributing to impactful storytelling through design.
If you are a passionate design leader ready to make a global impact, we’d love to hear from you. Submit your CV and portfolio showcasing your best work.
Requirements
Functional/Technical
• Proven ability to manage complex design projects from concept through final delivery.
• Strong understanding of typography, layout, color, image direction, and brand systems.
• Experience in premium food, produce, or agricultural branding.
• Exposure to packaging design, retail environments, and trade marketing.
• Motion graphics or basic video editing skills are a plus. Leadership/Behavioural
• Excellent communication and stakeholder management skills.
• Highly detail-oriented with a strong eye for visual consistency and quality
• Strategic thinker who understands how design supports business and brand goals
• Collaborative, proactive, and comfortable working in a global matrix organization
• Passionate about brand storytelling and design excellence
Title: Internal Design Lead
Company: United Exports
Location: Paarl, South Africa
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