Overview
Head of Inbound Marketing Jobs in Century City at Blacfox
About Blacfox
Blacfox is a strategic marketing consultancy focused primarily on the tech sector. We serve some of the world’s largest brands like Microsoft, SAP, SYSPRO, VMware, and Vodacom. At Blacfox, we dream of a world of impeccable customer service and strive to create a better Africa and a better world by leveraging technology. We see tech providers as our partners and work together to help them thrive so that we can achieve our goal of transforming the digital landscape and prioritising customer service.
The Opportunity
We’re looking for a strategic and commercially driven Inbound Marketer to design and lead our end-to-end inbound marketing funnels. Your mission: drive an inbound marketing strategy that acquires traffic through organic and paid channels, converts that traffic into introductory product sales, and builds structured pathways into our core offering.
This is a revenue-accountable role that demands both strategic thinking and hands-on execution. You won’t just plan the growth — you’ll build it, measure it, and optimize it.
If you think in funnels and hold yourself to conversion metrics — we’d love to hear from you.
Key Responsibilities
Strategy, Execution & Leadership
- Own the overall inbound marketing strategy, aligned directly to revenue objectives.
- Translate our defined ICP into targeted messaging, channel strategy, and campaign architecture.
- Determine optimal positioning for both introductory and core offers.
- Build and maintain a multi-year strategic growth roadmap.
- Manage, mentor, and develop a direct report to ensure consistent execution of the marketing strategy.
- Set clear priorities and hold your team member accountable for deliverables.
Traffic Acquisition & Engagement
- Manage ingenious organic and paid traffic acquisition strategies using either short- and long-form content.
- Design scalable, multi-stage funnels: traffic acquisition → lead → introductory product, prioritising the most effective acquisition channel.
- Develop lead magnets and entry offers that attract high-intent prospects.
- Develop and manage SEO strategy to drive consistent organic search traffic and visibility.
- Convert acquired traffic into introductory product sales through optimised pricing, packaging, and messaging.
- Monitor buyer behaviour and continuously improve conversion rates across the funnel.
Product Growth & Conversion Strategy
- Strategically increase the volume of introductory product sales through optimised pricing, packaging, and messaging.
- Design the correct funnel for each product type — books, online courses, workshops, training, and marketing services — and execute a solid acceleration of demand growth across each category
- Monitor buyer behaviour and continuously improve purchase rates across the funnel.
- Develop nurture sequences, remarketing campaigns, and structured upsell pathways that move customers from entry-level products into the core offering.
- Collaborate with Sales (where applicable) to strengthen lead-to-client conversion.
Performance & Commercial Accountability
- Monitor funnel performance across all stages and report on what’s working (and what isn’t).
- Manage our marketing automation and bulk email system (Active Campaign and Substack).
- Be directly accountable for revenue growth and conversion rates into the core product.
- Lead ongoing A/B testing and optimisation initiatives to continuously improve results.
- Produce strategic performance reports with clear improvement actions.
What You Bring
- 3–5 years’ experience in inbound marketing, growth marketing, and digital strategy.
- Demonstrated experience driving and scaling revenue-generating funnels.
- A strong understanding of customer journeys, conversion strategy, and upsell mechanics.
- You’re comfortable owning performance metrics and translating data into action.
- Proven ability to plan and execute organic and paid traffic strategies across multiple platforms — including content creation, SEO, and social media.
- Experience leading or managing a team, with the ability to set direction, delegate effectively, and maintain accountability for output.
Why Blacfox?
Be part of a forward-thinking, AI-powered, data-driven growth agency. Own the inbound marketing function and build the engine that drives scalable revenue. Work alongside supportive teams who will help you succeed, with the opportunity to grow your career in a dynamic, fast-paced environment.
At Blacfox, we value our people and we value our business. We create a space where individuals can be authentic, grow in confidence, and build strong working relationships. We work hard, but we also make room for enjoyment — because when people feel safe, supported, and inspired, they do their best work.
Job Types: Full-time, Permanent
Application Question(s):
- Do you have Inbound Marketing Experience? Please elaborate on this.
Work Location: In person
Title: Head of Inbound Marketing
Company: Blacfox
Location: Century City
