Overview
Head – Gaming Marketing Jobs in Sandton at Sun International
Job Reference Number: SI-839
Department: Mrk – Gam : Gaming Marketing
Business Unit:
Industry: Gaming
Job Type: Permanent
Positions Available: 1
Salary: Market Related
Department: Mrk – Gam : Gaming Marketing
Business Unit:
Industry: Gaming
Job Type: Permanent
Positions Available: 1
Salary: Market Related
Sun International is looking for a Head – Gaming Marketing to drive the strategy and performance of its casino portfolio. This role focuses on delivering impactful campaigns, strengthening customer engagement, and optimising revenue and market share through data-driven, integrated marketing across multiple properties.
Job Description
The Marketing Manager – Gaming is accountable for shaping and delivering the end-to-end marketing strategy for Sun International’s land-based casino portfolio. This role drives commercial performance by developing compelling gaming propositions, leading integrated campaigns, and optimising customer engagement to grow revenue, footfall, and market share across iconic destinations.
Core behavioural and Technical / proficiency competencies:
- Gaming Marketing & Promotions
- Campaign Management
- Customer Segmentation & CRM
- Digital & Omnichannel Marketing
- Data Analytics & ROI Optimisation
- Commercial Acumen
- Strategic Thinking
- Collaboration & Influence
- Execution & Accountability
- Customer-Centric Mindset
- Matrix Leadership
Job Requirements
- Bachelor’s degree in Marketing, Commerce, Communications, or related field required.
- Postgraduate qualification in Marketing, Business, or Commerce highly advantageous.
- 10+ years’ marketing experience within gaming, hospitality, retail, leisure, or entertainment environments.
- Minimum 3–5 years’ experience in an executive or head of function role.
- Proven track record in campaign management, promotions, and customer engagement strategies.
- Experience with customer segmentation, loyalty programmes, and CRM (advantageous).
- Data-driven mindset with strong analytical and problem-solving skills
Title: Head – Gaming Marketing
Company: Sun International
Location: Sandton
