Overview
Ecommerce Specialist Jobs in Cairo, Egypt at Aujan Coca-Cola Beverages Company (ACCBC)
Title: Ecommerce Specialist
Company: Aujan Coca-Cola Beverages Company (ACCBC)
Location: Cairo, Egypt
Job Title: eCommerce Specialist
Reports To: MT Manager
Business Unit: Commercial
Function: Sales
Grade: L05
Location: EGYPT
Operating Context
The eCommerce Specialist – Egypt operates within the NEA Business Unit structure, reporting directly to the MT Manager – Egypt. The role supports the digital acceleration agenda of the Egypt market, ensuring profitable growth across eCommerce and omni-channel platforms.
Egypt represents a fast-evolving digital retail landscape characterized by:
- Rapid growth of online retail channels
- Increasing competition for digital shelf visibility
- Strong price sensitivity and promotional intensity
- Growing importance of digital marketing and data analytics
The role requires strong commercial discipline, analytical capability, and hands-on digital execution within an FMCG environment.
Purpose of the Job
The eCommerce Specialist is responsible for driving revenue growth, optimizing digital presence, and managing end-to-end performance of key eCommerce accounts in Egypt. The role ensures profitable growth, enhanced online customer experience, strong digital execution, and effective cross-functional collaboration aligned with commercial and governance standards.
Key Roles and Responsibilities
Business & Revenue Growth
- Drive revenue growth across all assigned eCommerce accounts in Egypt.
- Support the development and execution of digital sales strategy in line with AOP.
- Manage account-level P&L, forecasting, and profitability.
- Monitor performance versus targets and implement corrective actions where needed.
Account & Portal Management
- Manage end-to-end relationship with assigned online retail partners.
- Oversee portal operations including product listings, pricing, content accuracy, and promotional activations.
- Ensure timely execution of trade plans and digital campaigns.
- Optimize assortment, availability, and digital shelf positioning.
Digital Marketing & Optimization
- Lead SEO initiatives to enhance product discoverability and conversion.
- Support digital marketing campaigns to drive traffic and sales.
- Monitor campaign performance and optimize ROI.
- Collaborate on CRM, social media, and online brand activation initiatives.
Customer Experience & Complaint Handling
- Ensure optimized product content, images, and descriptions.
- Act as primary owner of eCommerce-related complaints across all digital channels.
- Investigate customer dissatisfaction cases and implement corrective actions.
- Ensure high standards of customer satisfaction and timely issue resolution.
Analytics & Reporting
- Analyze sales trends, promotional effectiveness, and customer behavior.
- Build and maintain dashboards for daily operations and performance tracking.
- Provide actionable insights and performance reports to management.
Cross-Functional Collaboration
- Work closely with Sales, Marketing, Supply Chain, and Customer Service teams.
- Support development of omni-channel and digital growth initiatives.
- Coordinate product launches and promotional rollouts in digital channels.
Key Performance Indicators (KPIs)
Revenue growth versus target in Egypt
Achievement of sales forecast and profitability targets
Digital marketing ROI and campaign effectiveness
Improvement in conversion rate and traffic growth
Accuracy of forecasting and reporting
Digital shelf compliance and product availability
Complaint resolution time and customer satisfaction
Contribution to omni-channel growth strategy
Travel Requirements
Minimal travel within Egypt (as required).
Requirements
Experience
2–5 years of experience in eCommerce or digital sales roles.
Experience within FMCG / Beverage industry preferred.
Experience managing online retail accounts and digital marketing initiatives.
Knowledge
Strong understanding of eCommerce operations and portal management.
Knowledge of SEO, digital marketing, CRM, and performance analytics tools.
Understanding of pricing, trade investment, and promotional planning.
Fluent in English; Arabic preferred.
Qualifications
Bachelor’s Degree in Sales, Marketing, Business Administration, or related field
OR equivalent professional experience.
Accountability Indicators
Achievement of digital revenue and profitability targets
Effective management of trade investments and marketing budgets
Accurate forecasting and performance reporting
Optimized digital presence and product visibility
High customer satisfaction standards
Compliance with commercial and governance policies