Overview
E-Commerce Section Head (Electronic) Jobs in Egypt at Leader Investment Group – LIG
Title: E-Commerce Section Head (Electronic)
Company: Leader Investment Group – LIG
Location: Egypt
Position Purpose
The Head of Digital Commerce is responsible for building Lectronic.com into a primary sales channel and establishing Lectronic as a trusted digital-first consumer electronics brand in the Saudi market.
This role owns the complete digital commerce strategy, driving online revenue growth through e-commerce operations, performance marketing, digital merchandising, content, and customer experience.
Key Responsibilities
1. E-Commerce Management
- Own the commercial performance of Lectronic.com.
- Drive online sales, revenue growth, and profitability.
- Manage digital merchandising and product catalog.
- Optimize the online shopping experience and conversion funnel.
- Monitor and improve:
- Website traffic
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Revenue
- Best-selling products
- Customer acquisition and retention
2. Performance Marketing
Lead all digital acquisition activities including:
- Google Ads
- Meta Ads
- Performance campaigns
- Retargeting
- SEO & product visibility
- Marketplace traffic generation
Success is measured by commercial results including sales, ROAS, CAC, and profitability—not impressions or reach alone.
3. Content & Studio Management
Lead the in-house content production function.
Responsibilities include:
- Product photography
- Video production
- Unboxing content
- Product reviews
- Educational videos
- Localization of manufacturer content from China for the Saudi market
- Building a consistent and compelling Lectronic brand story across digital channels
4. Product Marketing
Partner with the Commercial and Category teams to develop winning product positioning.
Responsibilities include:
- Defining product value propositions
- Identifying customer buying triggers
- Competitive benchmarking
- Developing key marketing messages
- Supporting successful product launches
5. Digital Customer Experience
Own the end-to-end digital customer journey.
Monitor and continuously improve:
- Order issues
- Delivery delays
- Customer complaints
- Frequently asked questions
- Reviews and ratings
- Customer satisfaction
Work closely with the Contact Center, Operations, and Logistics teams to ensure a seamless customer experience.
KPIs
- Online Revenue
- Website Conversion Rate
- Average Order Value (AOV)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Repeat Purchase Rate
- Customer Satisfaction (CSAT/NPS)
- Organic Traffic Growth
- Marketplace Sales Growth
Qualifications
- Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
- 7+ years of experience in E-Commerce or Digital Commerce.
- Must have experience in KSA
- Proven experience in consumer electronics, retail, or omnichannel businesses.
- Strong understanding of both D2C and Marketplace business models.
- Hands-on experience managing Performance Marketing budgets.
- Strong knowledge of Digital Merchandising and Conversion Rate Optimization (CRO).
- Experience leading Content Creation and Studio Operations.
- Strong commercial mindset with a proven track record of delivering online sales growth.
- Experience leading cross-functional teams and working closely with Commercial, Marketing, Supply Chain, and Customer Service.