Overview
Digital Product Manager Jobs in Cairo, Egypt at Alshaya Group
Title: Digital Product Manager
Company: Alshaya Group
Location: Cairo, Egypt
Digital Product Manager – Onsite Personalization
The Digital Product Manager for Onsite Personalization will act as the Center of Excellence (CoE) for on-site personalization, recommendations, and experimentation across our eCommerce portfolio (15 brands, multiple countries, bilingual environment).
This role owns the strategy, governance, and scalable operating model for Adobe Target, ensuring we continuously improve digital performance through structured experimentation and high-quality personalization execution.
As an ideal candidate, you will bring a strong understanding of customer behavior, with a sharp ability to identify opportunities to improve the digital experience through personalization and experimentation. You are a data-driven product professional with proven experience managing the full lifecycle of optimization initiatives: from hypothesis definition and test design through to execution, analysis, and scaling.
You will be responsible for owning and driving the personalization and experimentation roadmap end-to-end, ensuring initiatives are aligned with clear business outcomes such as conversion, engagement, and revenue growth. This role requires close collaboration with cross-functional teams including product, engineering, merchandising, data and marketing, as well as acting as a key point of contact for internal stakeholders and external partners.
This role will
- Own the strategy and standards for onsite personalization for all Alshaya online brands: create, maintain, and communicate a clear vision
- Drive the Adobe Target relationship
- Define the operational framework where execution is shared between CoE and brand merchandising teams
- Assess current competitor offerings, seeking opportunities for differentiation
- Advocate for personalization internally, set best practices, standards, and playbooks
- Drive continuous optimization through testing and data analysis
- Ensure consistency and performance at scale
What You'll Do
- Lead onsite personalization and product recommendation initiatives across multiple brands and markets.
- Own and manage experimentation programs, including A/B and multivariate testing.
- Drive continuous optimization of customer journeys using data, insights, and customer behavior analysis.
- Establish best practices, governance frameworks, and scalable processes for personalization and experimentation.
- Partner with Product, Technology, Data, Marketing, and Merchandising teams to deliver impactful digital experiences.
- Act as the subject matter expert for Adobe Target, personalization, and optimization.
- Deliver performance insights and recommendations to improve conversion, engagement, and commercial outcomes.
- Enable and coach stakeholders across the business to adopt personalization and experimentation best practices.
What We're Looking For
- Experience in eCommerce personalization, recommendations, experimentation, or CRO.
- Hands-on experience with Adobe Target or similar personalization/optimization platforms.
- Proven track record running A/B tests and driving measurable business impact.
- Strong analytical mindset with the ability to turn insights into action.
- Excellent stakeholder management and communication skills.
- Passion for creating exceptional digital customer experiences and scaling optimization capabilities across large organizations.
Why Join Us? This is a unique opportunity to build and scale a personalization capability across multiple international brands, influencing how millions of customers discover, engage with, and shop our online experiences.