Overview
Digital Media Specialist Jobs in Kinshasa, Kinshasa, Democratic Republic of the Congo at Vodacom
Title: Digital Media Specialist
Company: Vodacom
Location: Kinshasa, Kinshasa, Democratic Republic of the Congo
Role Purpose
The Digital Media Specialist is responsible for executing and optimizing digital media campaigns across multiple channels to drive brand awareness, engagement, and business performance. The role supports the development, implementation, and reporting of digital media strategies aligned with marketing and commercial objectives.
Key Responsibilities
Digital Campaign Execution
- Implement and manage digital media campaigns across platforms (e.g., social media, display, search, programmatic)
- Coordinate campaign launches, ensuring alignment with marketing plans and timelines
- Monitor campaign performance and ensure delivery against KPIs
Performance Monitoring & Optimisation
- Track, analyse, and report on campaign performance metrics (CTR, conversions, ROI, etc.)
- Continuously optimise campaigns through A/B testing, audience targeting, and creative adjustments
- Provide actionable insights and recommendations to improve performance
Media Planning Support
- Assist in the development of digital media plans aligned with business objectives
- Work with internal teams and agencies to ensure effective media buying and placements
- Support budget tracking and ensure efficient use of media spend
Content & Platform Management
- Collaborate with content and creative teams to ensure assets are aligned with campaign objectives
- Upload and manage digital assets across platforms
- Ensure brand consistency across all digital channels
Stakeholder & Agency Coordination
- Liaise with internal stakeholders (marketing, brand, product teams) and external partners/agencies
- Ensure timely delivery of campaign requirements and reporting
- Support vendor and agency performance tracking
Reporting & Insights
- Prepare regular performance reports and dashboards
- Analyse digital trends and competitor activities
- Translate data into meaningful insights to support decision-making
Qualifications & Experience
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field
- 2–5 years’ experience in digital marketing or media execution
- Experience with digital platforms such as Google Ads, Meta (Facebook/Instagram), programmatic platforms, etc
- Familiarity with analytics tools (Google Analytics, dashboards, reporting tools)
Skills & Competencies
- Skills & Competencies
- Strong analytical and data interpretation skills
- Good understanding of digital media channels and trends
- Attention to detail and strong organisational skills
- Ability to manage multiple campaigns simultaneously
- Strong communication and stakeholder management skills
- Proactive, results-driven, and adaptable
Key Performance Indicators (KPIs)
- Campaign performance against targets (CTR, conversions, ROI)
- On-time and on-budget campaign delivery
- Optimisation effectiveness
- Quality and timeliness of reporting
- Stakeholder satisfaction