Overview
Digital & Media Marketing Lead Jobs in Lekki, Lagos State, Nigeria at StaffLink Express
Title: Digital & Media Marketing Lead
Company: StaffLink Express
Location: Lekki, Lagos State, Nigeria
We Are Hiring – Digital & Media Marketing Lead (Luxury Brand)
Location: Lekki, Lagos (Hybrid)
We are hiring a Digital & Media Marketing Lead to drive brand visibility, client acquisition, and strategic growth across digital platforms. To position the facility's digital presence—where every piece of content, campaign, and communication reflects premium standards and drives measurable revenue.
This is not a content posting role.
This is brand-building, demand creation, and performance-driven execution.
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✅ What You’ll Be Responsible For
• Developing and executing digital strategies that increase visibility, bookings, and brand authority
• Driving organic growth through SEO, content, and high-performing digital campaigns
• Creating and overseeing premium-quality content across all platforms (visuals, video, copy)
• Managing email marketing, newsletters, and client communication flows
• Building and executing strategic B2B and B2C partnerships and co-branded campaigns
• Managing social media platforms with a focus on engagement, positioning, and conversion
• Tracking performance metrics and optimising campaigns based on data
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✅ Luxury Digital Standards
Brand Presence:
• Every output reflects a refined, consistent, and premium aesthetic
• No low-quality visuals, rushed content, or inconsistent messaging
• Strong alignment across website, social media, email, and campaigns
Content & Communication:
• Content is intentional, not frequent for the sake of posting
• Messaging is clear, elevated, and aligned with a luxury audience
• Visuals and storytelling evoke aspiration, trust, and exclusivity
Growth & Performance:
• Digital activity must translate into bookings, inquiries, or partnerships
• SEO, email, and campaigns are continuously optimised for results
• B2B and B2C collaborations deliver measurable value, not just visibility
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✅ Performance Expectations (KPIs)
• Consistent growth in organic traffic and search visibility
• Strong conversion from digital channels to bookings and inquiries
• Email performance: Open rate ≥ 25%, CTR ≥ 5%
• Measurable ROI from B2B & B2C partnerships and campaigns
• Growth in qualified audience, engagement, and brand authority
• Zero brand or compliance violations
• Accurate, timely reporting
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✅ Non-Negotiables
• You combine creativity with structure and execution discipline
• You understand how to market to a premium/luxury audience
• You are detail-oriented and highly brand-conscious
• You use data to guide decisions, not guesswork
• You can manage multiple channels without losing quality or consistency
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✅ Compensation & Structure
• Base Salary: ₦350,000 – ₦450,000 (based on experience)
Performance Bonus tied to:
• Growth in bookings from digital channels
• SEO and traffic performance
• Campaign ROI (including B2C & B2B)
• Email and content performance