Overview
Digital Marketing Specialist Jobs in Egypt at Indumarket
Title: Digital Marketing Specialist
Company: Indumarket
Location: Egypt
About Indumarket
Indumarket is a tech-enabled procurement platform helping factories, contractors, and suppliers source industrial spare parts faster through AI, automation, and global supplier networks.
🎯 Role Overview
We’re looking for a data-driven Digital Marketing Specialist to own and execute our full marketing engine — from content creation to paid campaigns and automation workflows.
This role is hands-on and impact-focused, directly contributing to lead generation, conversions, and revenue growth.
🚀 Key Responsibilities
- Content & Social Media
- Create and manage content across Facebook, Instagram, LinkedIn, and TikTok
- Plan and schedule content calendars
- Drive employee-generated content (EGC) with internal team
- 📊 Paid Advertising (Performance Marketing)
- Launch and manage campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search & Shopping)
- Optimize campaigns for lead generation and conversions
- Monitor CAC, CTR, and ROI
- 🔄 Marketing Automation & Workflows
- Build automated workflows for:
- Product uploads to website (from supplier data / sheets)
- Lead capture and qualification (forms, landing pages, CRM)
- Integrate tools like:
- CRM systems
- Email marketing tools
- Automation platforms (e.g., n8n)
- 📈 Lead Generation & Funnel Optimization
- Build and optimize landing pages for campaigns
- Improve conversion rates from visitor → lead → customer
- Analyze user behavior and continuously improve funnel performance
- 🎯 KPIs (What Success Looks Like)
- Number of qualified leads generated
- Cost per lead (CPL) and CAC
- Website conversion rate
- SEO ranking improvements
- Content engagement and reach
- 💼 Work Setup
- Hybrid (Cairo-based preferred)
- Fast-paced startup environment
- High ownership and growth potential
🧠 Requirements
- Bachelor’s degree in Marketing only
- 0–1 year of experience (fresh graduates are welcome)
- Strong willingness to learn, grow, and build from scratch
- High ownership and proactive attitude
- Good communication and teamwork skills