Overview
Digital Marketing SEM Specialist Jobs in Nyeri, Nyeri, Kenya at THE Jitu
Title: Digital Marketing SEM Specialist
Company: THE Jitu
Location: Nyeri, Nyeri, Kenya
Title: SEM Specialist
Location: Nyeri (On-site)
Overview:
As an SEM specialist, you will be required to conduct and analyze keyword research, design and
implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.
Responsibilities:
• Monitor SEM analytics such as redirects, click rates, and customer acquisition rates.
• Manage and adjust PPC budgets to ensure maximum ROI for paid adverts.Implementation and
ongoing management of Search, Display and Pmax campaigns.
• Meet with the design, writing, and marketing teams to ideate and define advertising
requirements.
• Conduct market research on keywords, consumer trends, and competing brands.
• Analyze and interpret research and analytic data to inform the marketing strategy.
• Design and develop online marketing campaigns to maximize search engine returns and website
traffic.
• Keep up to date with the latest advancements in search trends and PPC strategies.
• Other duties as assigned.
Qualifications:
• Bachelor's degree in marketing, communications, or similar.
• A minimum of two years of experience as an SEM specialist or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics and Google AdWords
• Strong understanding of SEM techniques and best practices.
• Experience with a variety of search engines including Google and Bing..
• Exceptional research and analytic skills.
• Excellent computer skills with programs such as MS Office.
• Exceptional written and verbal communication skills.
Nice to have:
• Basic knowledge of cryptocurrency and blockchains.
• General passion and knowledge of fintech and cryptocurrency.