Digital Marketing Manager: Fashion Retail Boutique Brand Jobs in Cape Town, South Africa at VGP Recruitment
We have a head-turning opportunity for a Mid – Senior Digital Marketing Manager at a bespoke ladies wear boutique brand in Cape Town.
We’re looking for a fashion forward Digital Marketing Manager with a strong fashion retail background that encompasses both Traditional and Digital Marketing experience.
This exciting role will see you driving sales both in-store and online and creating brand awareness. You should have a strong grasp of current Marketing tools and strategies and be able to lead Integrated Digital Marketing campaigns from concept to execution.
The successful candidate will have a solid understanding of global fashion trends and can adapt this to local markets. You should be able to adapt and adjust the campaigns based on analytical reports. Additionally, you will be responsible for creating Brand awareness, growing the target audience, and of course driving sales.
If this sounds fashionably fabulous, we’d love to chat. Apply today!
Consultant:
Kim Steven –
Responsibilities
Plan and execute all Digital Marketing, including SEO/SEM, Marketing database, email, Social Media, and Display Advertising campaigns
Design, build and maintain our Social Media presence
Measure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimise spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimise user experience
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimise user funnels
Provide thought leadership and perspective for adoption where appropriate
Collaborate with agencies and key stakeholders
Approval and curation of weekly content planning for Social Media.
Requirements
A Diploma in Digital Media or at least 3-5 years’ experience in Marketing or a related field
Understanding of the e-commerce site:
Shopify (including the technicalities of the back end)
Email marketing – specifically with Mail Chimp
Comprehensive knowledge of both Traditional and Digital Marketing
Proven working experience in Digital Marketing
Demonstrable experience leading and managing SEO/SEM, Marketing database, email, Social Media and/or Display Advertising campaigns
Highly creative with experience in identifying target audiences and devising Digital campaigns that engage, inform, and motivate
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Experience in setting up and optimising Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Understanding of the back end of Shopify
Experience with CRM platforms, like Mail Chimp, Shopify etc
In-depth knowledge of social media platforms
Strong analytical ability to access reports and retrieve insights.
Ability to curate and produce strong copy for editorial usage.
Understanding of influencer marketing and the influencer platforms
Concise understanding of co-ordinating ecommerce and campaign photoshoots
Experience in event management and launch activations
Good sense of fashion and trend knowledge.
Consultant:
Apply to Kim Steven –
City:
Cape Town Country:
South Africa Level of Expertise:
Mid-Senior Remuneration:
Negotiable Reference Number:#Kim
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Kim Steven
Consultant
Title: Digital Marketing Manager: Fashion Retail Boutique Brand
Company: VGP Recruitment
Location: Cape Town, South Africa
Category:
