Overview
Digital Marketing Executive – Travel Industry Jobs in Cape Town at Maximum Adventure Ltd
Job Description:
Digital Marketing Executive – hybrid, Cape Town
www.maximumadventure.com
Our Head Offices are in Kirkby Stephen, Cumbria, UK.
We are seeking a data-driven, creative Digital Marketing Executive to join our Cape Town team. In this role, you will be responsible for planning, executing, and optimizing our global digital marketing campaigns. Your primary goal will be to generate high-quality inbound leads for our international sales team by increasing brand awareness, driving website traffic, and engaging our global audience across the UK, EU, and RoW markets.
The role is full time, 40 hours per week (across 5 days) – including occasional weekends
We love adventures and we take great pride in helping our customers experience the great outdoors and challenge themselves. We achieve this through our fantastic office and guiding team and we are looking for someone brilliant to join us.
Maximum Adventure is an established adventure travel operator specializing in bespoke trekking, walking, cycling holidays, and multi-day challenge events. Our Cape Town location is a critical global hub driving business growth. This team manages our international portfolio of world-class adventures spanning the UK, Europe (EU), and the Rest of the World (RoW).
Key Responsibilities
- Blogging & Content Management: Own the company blog by writing, scheduling, and publishing high-quality articles that inspire adventure travelers, highlight our global routes, and address common client questions.
- Content Creation & SEO: Write engaging, SEO-optimized content for our main website, landing pages, and newsletters, focusing on key global trekking routes and industry trends.
- Campaign Management: Plan, execute, and monitor paid and organic marketing campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn to drive global package sales.
- Social Media & Community: Manage our global social media channels, converting blog content and travel updates into compelling posts that engage individual and corporate clients.
- Email Marketing: Design and segment email marketing automation campaigns to distribute new blog posts, nurture leads, and promote group/corporate travel packages.
- Analytics & Reporting: Utilize Google Analytics and CRM data to track blog traffic, assess campaign ROI, and report on key performance indicators (KPIs) like Cost Per Acquisition (CPA) and conversion rates.
Requirements & Qualifications
- Experience: 3+ years of proven experience in a digital marketing role, with a strong, verifiable portfolio of published blog posts or content marketing work (preferably in travel/tourism).
- Technical Skills: Hands-on experience with Content Management Systems (CMS) like WordPress, Google Ads, Meta Business Suite, and SEO tools (e.g., SEMrush, Ahrefs).
- Creative Flair: Exceptional copywriting and storytelling skills with a sharp eye for visual design.
- Market Knowledge: Understanding of the UK, European and North American consumer mindset and travel habits is highly advantageous.
- Work Authorization: Must be legally authorized to work in South Africa and permanently based in Cape Town.
What We Offer
- Competitive base salary
- Vibrant, supportive team culture based in Cape Town.
In exchange for your commitment, you will be working with a forward thinking and developmental employer, with a fantastic SA & UK team with some great non contractual employee benefits. To apply, please send a copy of your CV along with a covering letter as well as a link to your LinkedIn profile, letting us know why you are interested and why you will be a great member of our team.
Job Types: Full-time, Part-time, Permanent
Pay: From R25 000,00 per month
Application Question(s):
- Please submit the link to your LinkedIn profile
Education:
- Diploma (Required)
Experience:
- Travel industry: 1 year (Required)
Language:
- English fluently (Required)
Work Location: Hybrid remote in Cape Town, Western Cape 8001
Title: Digital Marketing Executive – Travel Industry
Company: Maximum Adventure Ltd
Location: Cape Town
