Overview
Data Analyst/Strategist Jobs in Cape Town, South Africa at SupportFinity™
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities, and we provide solutions such as Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.
Overview
We’re looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You’ll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.
Responsibilities
- Monitor and analyse performance data across digital channels (media, CRM, site, social, email).
- Build and maintain dashboards and recurring reports using tools such as Tableau, Google Data Studio or similar.
- Translate complex data sets into actionable insights and strategic recommendations.
- Support campaign lifecycle with measurement planning, reporting and optimisation.
- Collaborate with cross‑functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
- Assist in database setup, schema design and query writing (SQL/MySQL).
- Ensure data processes are efficient, accurate and aligned with privacy regulations (POPIA, GDPR).
- Contribute to the development of data‑led strategies for Digitas and Publicis Groupe clients.
- Stay current with industry trends, tools and emerging technologies including generative AI.
Day-to-day, Your Role Includes
- Instituting frameworks across project and campaign life cycles, including measurement plans, primary and secondary research and performance reporting.
- Diving into large data sets, uncovering insights and providing impactful recommendations to clients.
- Connecting the dots across channels (display media, site, search, email and social) to provide a holistic view of marketing efforts.
- Communicating with clients regularly on scheduled deliverables and ad‑hoc requests.
- Keeping a pulse on day‑to‑day performance data for display media, site, search, email and/or social campaigns.
- Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards.
- Identifying nuances in data to optimise our clients’ business.
- Supporting marketing initiatives across project and campaign life cycles, including measurement plans, primary and secondary research and performance reporting.
- Expanding industry knowledge and relevant skillsets through internal training, including responsible AI and aligned Digitas and Publicis products.
Qualifications
- 3–5 years of experience in data analysis, digital marketing or CRM.
- Bachelor’s degree in a relevant field (e.g. Data Science, Marketing, Statistics, Computer Science).
- Passion for digital marketing and emerging trends in the digital landscape.
- Proficiency in SQL, MySQL and data visualisation tools (e.g. Tableau, Power BI).
- Familiarity with cloud platforms (Google Cloud, Azure) and marketing automation tools (e.g. Salesforce, Marketo).
- Strong analytical mindset with problem‑solving skills and attention to detail.
- Experience with generative AI tools (e.g. ChatGPT, Gemini, DALL
·E) is a plus.
- Excellent communication and collaboration skills.
Additional Information
– What We Offer
- A dynamic, collaborative environment within a global network.
- Opportunities to work on leading brands and innovative commerce solutions.
- Access to training and development across data, tech and strategy.
- A culture of fearless, inventive and generous unicorns.
Personality Attributes
- Team player with the ability to work independently.
- Ability to remain calm in a highly pressurised environment.
- Assertive and proactive.
- Resilient and approachable.
- Energetic and creative “out of the box” strategic thinker.
- Problem solver / solution driven.
- Meticulous with attention to detail.
- Curious, open and bold.
- Flexible to work beyond normal office hours (overtime if and when required).
- Comfortable to work from the Publicis Groupe office (on‑site).
Culture Commitment
- We are approachable and globally supportive.
- We are in this together and solution orientated.
- We always do the right thing.
- We are never afraid.
Miscellaneous
- This role oversees two sites, one in Cape Town and one in Johannesburg, so travel will be required from time to time.
#J-18808-Ljbffr
Title: Data Analyst/Strategist
Company: SupportFinity™
Location: Cape Town, South Africa
Category: